Marketing Your Book on Apple Books.

Your book’s publication day on Apple Books is only the first step; letting your audience know about your book is crucial to making it a success. Building awareness with an audience requires planning and effort. Familiarize yourself with these tools and tips to make your marketing engaging, accurate, and effective.

Build a plan

Create a multiphase marketing schedule that includes all of your planned promotional efforts, from the pre-order phase up until your next book’s publication.

Show off your book

Think about your customer’s experience on Apple Books and make sure the cover, title, description, screenshot images, and series information are approached with care.

Learn more

Follow Identity Guidelines

Use the Apple Books badge or icon on email, websites, print ads, within apps — wherever you promote your books or audiobooks offered on Apple Books.

Learn more

Use our tools

Easily create embeddable widgets, create affiliate links, and download badges and other art assets to lead your audience to any book or audiobook on Apple Books. All tools are responsive and optimized for global use to get your customers reading sooner.

Go to the Apple Books Toolbox

Leverage your media

Use your website, blog, and email list to effectively communicate with your readers. Leverage social media outlets like Facebook and Twitter to grow your community of readers.

Think mobile

Your readers are learning about and buying your books on their iPad and iPhone, not just on their Mac or PC. Make sure your marketing communications look great and work great where your audience is spending their time.

Join the Affiliate Program

Track your efforts and make your marketing pay. The Affiliate Program is free to join.

Get started

If you have not yet activated your Apple Books account, get started today. Our FAQ answers the most commonly asked questions. Apple also provides support to Apple Books authors and publishers via email and phone.