[{"title": "Final Cut Pro X helps small company delight world%u2019s biggest clients","link": "/ca/final-cut-pro/in-action/trim-editing/","readmore":"apple.com/ca/final-cut-pro","date": "May  5, 2016","copy":"When Trim Editing started creating music videos over a decade ago, just paying the rent was a huge accomplishment. Now, the small East London company is crafting award-winning visuals for big brands %u2014 like Audi, Nike, Adidas and Guinness %u2014 propelled by the power of Final Cut Pro X. The video editing software%u2019s comprehensive features allow Trim Editing to organize film and audio clips, pull together compelling projects and make changes on the fly. %u201CWhen I%u2019m playing back an edit for a director, they%u2019ll say, %u2018Okay, let%u2019s go and make those changes I talked about.%u2019 I%u2019ll say, %u2018Oh, no, they%u2019re already done,%u2019 and we%u2019ll jump back and watch it again. People can%u2019t believe that I%u2019ve magically done the change before we even finish playback,%u201D says editor Thomas Grove Carter.","section":[],"featured":false,"image":""},{"title": "Apple Reports Second Quarter Results","link": "/ca/pr/library/2016/04/26Apple-Reports-Second-Quarter-Results.html","readmore":"apple.com/ca/pr","date": "May  3, 2016","copy":"Apple today announced financial results for its fiscal 2016 second quarter ended March 26. The company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter%u2019s revenue. %u201COur team executed extremely well in the face of strong macroeconomic headwinds,%u201D said Tim Cook, Apple%u2019s CEO. %u201CWe are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over 1 billion active devices.%u201D","section":[],"featured":false,"image":""},{"title": "Apple Introduces 9.7-inch iPad Pro","link": "/ca/ipad-pro/","readmore":"apple.com/ca/ipad-pro","date": "March 23, 2016","copy":"Apple today introduced the 9.7-inch iPad Pro, which at just under 500 grams features a new pro Retina display with greater brightness, wider colour gamut, lower reflectivity, Night Shift mode and new True Tone display technology. The new iPad Pro also has a 64-bit A9X chip that rivals most portable PCs. %u201CiPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It%u2019s incredibly fast, extremely portable and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,%u201D said Philip Schiller, Apple%u2019s senior vice president of Worldwide Marketing. ","section":[],"featured":false,"image":""},{"title": "Apple Introduces iPhone SE %u2014 the Most Powerful Phone with a 4-inch Display","link": "/ca/iphone-se/","readmore":"apple.com/ca/iphone-se","date": "March 23, 2016","copy":"Apple today introduced iPhone SE, the most powerful phone with a 4-inch display, in a compact aluminum design that has been updated with matte-chamfered edges, a colour-matched stainless steel Apple logo and four metallic finishes. iPhone SE offers the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s. %u201CiPhone SE is packed with a stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE, and Wi-Fi and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE,%u201D said Philip Schiller, Apple%u2019s senior vice president of Worldwide Marketing.","section":["iPhone"],"featured":false,"image":""},{"title": "Apple Announces Advancements to ResearchKit","link": "/ca/researchkit","readmore":"apple.com/ca/researchkit","date": "March 23, 2016","copy":"Apple today announced advancements to the open source ResearchKit framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone apps. Medical researchers are adopting these new features to design targeted studies for diseases and conditions that affect billions of people and to gather more specific types of data from participants. %u201CThe response to ResearchKit has been fantastic. Virtually overnight, many ResearchKit studies became the largest in history and researchers are gaining insights and making discoveries that weren%u2019t possible before,%u201D said Jeff Williams, Apple%u2019s chief operating officer.","section":[],"featured":false,"image":""}]