A Mac is designed to give you the best computer experience possible. Because Apple makes both the hardware and the software, everything just works. Like a computer should. So whether you’re accessing a Wi-Fi network, organizing your photos by faces, or video chatting, everything is surprisingly simple.
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Better at Everyday Things
Email, web, and Microsoft Office. A Mac does everything you do.
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Amazing Stuff
You’ll be surprised at what you can do with photos, movies, and music.
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Highly Secure and Reliable
A Mac just works — without all the viruses and headaches you get with PCs.
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Advanced Technology
A Mac offers innovative hardware and the world’s most advanced operating system.
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Environmentally Friendly Design
A Mac is designed to be energy efficient, free of many toxins, and highly recyclable.
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Total Support
Get a Mac and you get world-class support, expert advice, and professional training.
It’s better at the things you do every day.
The things you do most often on a computer, like browsing the web, checking email, and working with Microsoft Office files, are some of the things a Mac does best.
Perfect for everyday everything.
A Mac comes with everything you need for your email, calendar, contacts, browsing the Internet, and more. It’s all part of the Mac operating system: Mac OS X Snow Leopard. And if your daily routine includes watching movies and TV shows from iTunes, iMac brings entertainment to your desktop with a brilliant 16:9 widescreen display.
Hardware and software made to work together.
Apple makes the Mac, the software that comes with it, and the operating system that powers it. That makes features like the wireless Magic Mouse possible. Snow Leopard enables Multi-Touch gestures, so you can scroll with one finger or swipe with two.
Works with Windows.
The Mac also opens and works with Microsoft Office applications such as Word and Excel, and even runs Windows — so it’s compatible with the PC world.¹ That includes sharing documents with people who use PCs, printing to just about any printer, and working over Windows networks.
Did you know?
Almost any device that connects via USB, audio cable, or Bluetooth will work with a Mac. It includes thousands of device drivers, so you can start using these devices as soon as you plug them in.
A Mac comes with all the applications you need to send email, create calendars, and more.
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It lets you do amazing things with photos, movies, and music.
Take home a Mac, and right away you can start doing cool stuff with iPhoto, iMovie, and GarageBand. They’re part of iLife. And they’re included with every new Mac.
Use iPhoto to automatically organize your photos according to who’s in them.
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Photos on a Mac.
iPhoto features face recognition technology that lets you organize your entire photo library by the people in the pictures. So when you want to find a particular photo of a friend, the hard work is already done for you.
Movies on a Mac.
With iMovie, you can put together a great-looking movie in minutes, then give it some professional polish. Add Hollywood-quality animated titles or stabilize shaky video in just a few clicks.
Making music on a Mac.
A Mac can teach you how to play guitar or piano. Open GarageBand and you’ve got video music instruction right on your Mac. You can even download Artist Lessons, and learn to play hit songs from the musicians who made them famous.²
Did you know?
A Mac only comes with software you’ll actually use. So you can say good-bye to bloatware you don’t want (and will have to uninstall later).
It’s highly secure and reliable.
The built-in defenses on a Mac help keep you safe from viruses and malware without the hassle of constant alerts and sweeps.
Don’t worry about viruses.
Designed with security in mind, Mac OS X Snow Leopard isn’t plagued by constant attacks from PC viruses and malware. Every Mac is highly secure right out of the box, so you can safely go about your work — or play — without interruption.
On guard.
Innocent-looking files downloaded over the Internet may contain dangerous malware in disguise. That’s why files you download using Safari, Mail, and iChat are screened to determine if they contain applications. If they do, Mac OS X Snow Leopard alerts you, then warns you the first time you open one.
Always up to date.
When a potential security threat arises, Apple responds quickly by providing software updates and security enhancements that can be downloaded automatically and installed with a click.
Did you know?
Mac OS X Snow Leopard is designed to keep your Mac fast, responsive, and easy to use for the entire time you own it. You don’t need to buy software to speed it up, keep it safe, or get it to work better.
It comes standard with the most advanced technology.
Intel dual-core and quad-core processors. Engineering innovations years ahead of their time. And an operating system tailor-made to get the most from it all.
Mac OS X includes graphics technologies that enable 3D animation, HD video, and more.
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The latest technology.
Intel dual-core or quad-core processors are standard on every Mac, so applications fly. Powerful graphics bring the latest 3D games to life. And an iSight camera, Bluetooth, and many other features are all built in.
Features you won’t find on a PC.
On a Mac, innovation extends to features you might not expect. Like a desktop computer with only one cord — the power cord. iMac reduces desktop clutter by including the Apple Wireless Keyboard and wireless Magic Mouse standard. So out of the box, you get the most streamlined computer experience possible.
The world’s most advanced operating system.
Every Mac comes with Mac OS X Snow Leopard, an operating system custom-made for the advanced technology inside. Built on a rock-solid UNIX foundation and designed to be simple and intuitive, it’s what makes the Mac innovative, highly secure, compatible, and easy to use.
Environmentally friendly design.
Apple approaches environmental responsibility through our products. That’s why a Mac is designed to be energy efficient, free of many toxins, and highly recyclable.
Energy efficiency.
Because Apple designs both hardware and software, we can reduce our environmental footprint in ways others can’t. For starters, a highly efficient power supply reduces the amount of power wasted when bringing electricity from the wall to your Mac. Unlike a lot of PCs, a Mac uses energy-efficient hardware components that work hand in hand with the operating system to conserve power — even between keystrokes.
Fewer toxic substances.
A Mac doesn’t contain a lot of toxic materials. All Mac displays are mercury and arsenic free, and the internal components are free of polyvinyl chloride (PVC) and brominated flame retardants (BFRs).
Recyclability.
When a Mac reaches the end of its long life, the materials it’s made from — like aluminum and glass — make it highly desirable to recyclers. And you can recycle your old computer free when you buy a new Mac.
Did you know?
Every Mac meets the strict energy efficiency requirements set by the EPA’s ENERGY STAR program. And every Mac sold in the U.S. has earned the highest rating of EPEAT Gold based on how recyclable it is, how much energy it uses, and how it’s designed and manufactured.
It’s like having your own team of experts.
Every new Mac comes with professional advice, award-winning service and support, and a world of online resources.
Support from AppleCare.
A Mac includes 90 days of free telephone technical support and a one-year limited warranty. Purchase the AppleCare Protection Plan, and you can extend that coverage to three years from the original purchase date of your Mac.
Support from the Apple Retail Store.
Get expert advice at the Genius Bar in any Apple Retail Store. Even better, when you buy a new Mac directly from Apple, you can sign up for One to One. With it, you get a personal trainer who will set up your Mac, teach you the basics, and help you with your projects.
Online tutorials at Apple.com.
Find everything you need to know about a Mac online at Apple.com. Watch video tutorials on iPhoto, iMovie, GarageBand, Mac OS X, accessing Wi-Fi networks, and more. Learn great Mac tricks and tips. And find out how to get the most out of your Mac.
Did you know?
Because Apple makes the hardware and software included with every Mac, you only need to call one number to get help for both. One of our friendly, knowledgeable Specialists will be on hand to answer all your questions.


