Business

You’ll feel right at home with iWork.

If you’re used to working with Microsoft Office applications like Word, Excel and PowerPoint, iWork will feel like home. With a few swift clicks, you can create design-studio quality brochures. Clear, colourful spreadsheets, cinematic presentations and more. Plus iWork and Office docs are compatible. iWork. It lets you work wonders — without the work.

Bye-bye boring.

Want to enhance your business life? Your Mac is ready to help with iLife, Apple’s award-winning suite of digital applications pre-installed on every new Mac. iWeb can help you create a stunning website celebrating the launch of a new product. With iPhoto you can organise your company’s digital photo assets. Whatever you want to create, iLife makes it wonderfully easy.

Plays well with others.

Are you a Mac user in a PC world? Don’t worry. The Mac can open most popular files available on PCs like PDFs, JPGs and Word documents — making it easy to share documents with friends and co-workers, or to move existing files from a PC to a Mac and back. File sharing is simple with a Mac.

Sharing printers on any network is easy.

Need to access a shared printer over a PC- or Mac-based network? Worried you’ll waste the next twenty minutes gnashing your teeth and trying to hook up? Relax. Mac OS X makes printer sharing and access easy. Since Mac OS X comes pre-installed with drivers for most printer models, with just a few simple clicks you’re in business.

Kiss clutter goodbye.

A Mac is designed to get work done. Fast. With one-of-a-kind features that keep you organised. Take a peek inside any document without having to open its application, using Quick Look. Browse through files visually — like in iTunes — using Cover Flow. The Dock can store frequently used applications and files. And no matter what you’re looking for, the incredible search tool Spotlight helps you find it — even on other network-connected computers.

Because you can time travel.

Save your business time by travelling through it. With Mac OS X's revolutionary new Time Machine, you can retrieve any document — no matter how long ago you deleted it. In fact, Time Machine is automatically backing up your system in the background while you work, so you have an up-to-date copy of everything on your Mac.

You can bring Windows with you.

Need to run the occasional Windows app? Your new Mac can run Windows XP or Vista natively thanks to Boot Camp software included with Mac OS X. And do it with typical Mac ease. Add third-party software like VMware Fusion or Parallels Desktop, and you can even run Mac and Windows side-by-side. All of which means your Mac is capable of running practically any business software you’re likely to need.

You don’t have to be there to be there.

Collaborate more. Spend less. It’s easy with iChat. You can work with colleagues from across the hall or across the planet — without ever picking up a phone or hopping on a plane. Have a quick video chat. Or make a full-length, full-screen presentation. Shoot a question — or a document — over to a client via IM. And using Screen Sharing, you can even work on the same project from different locations as if you were sitting in the same room. For more teamwork without more overhead, a Mac is a great solution.

You don’t have to leave your Office.

Did you know that Word, PowerPoint and Excel are all made for the Mac too? There’s basically no learning curve, because the programs work the same. Even the shortcuts are the same. So you have little to learn — except maybe how to work with less frustration. And if you’re concerned about sharing with PC-based clients or co-workers, don’t be. The documents you create on your Mac are PC-compatible — and vice versa. Microsoft Office for Mac. It makes the move to a Mac effortless.

Complimentary security blanket included.

Nothing ruins your workday like a virus-induced crash. But fortunately, Mac computers aren’t plagued by 257,000 viruses, like PCs. With a Mac, you can work without fear. Secure right out of the box, Mac computers include a number of advanced technologies that resist viruses and malware, and keep you safe online. A Mac automatically checks for the latest security updates on whatever schedule you set. And the Mac browser, Safari, warns you when it spots suspicious downloads. It’s up to you what to let in or keep out. With a Mac you not only work better, you sleep better.

Swear by your computer, not at it.

Mac hardware is built by Apple, the same company that creates the operating system. So of course they work together seamlessly — they’re designed together. This means a Mac is less susceptible to the conflicts and crashes so common with a PC. But a Mac would never be content to just work beautifully. It also comes wrapped in a sexy package that makes your business look as good as it works.

Brains? Beauty? Both.

The all-in-one iMac is the ideal merging of brawn and beauty. Formed from a single sheet of anodised aluminium, its elegant, thin frame makes your office look sleek and gorgeous. Its space-saving footprint keeps your office clean and uncluttered. And inside is a powerful Intel Core 2 Duo processor with all the speed and power anybody could want. It’s computing muscle wrapped in sophisticated good looks. Which is something most business people could get used to.

Bottom line:
a better bottom line.

When looking at total cost of ownership, it’s clear that Mac computers are priced comparably to PCs. For starters, Mac computers aren’t prone to the same viruses that plague PCs. For your business, that translates into less downtime and more productivity. And because Mac software and hardware are made to work together, you won’t encounter the crashes and conflicts so typical with a PC. You might miss the IT geek — but you won’t miss the line item on your budget. Overall, business customers tell us

that Mac computers last longer, require less tech support and, in the long run, end up costing less than PCs. And when you consider licensing fees on server technology, Mac OS X servers are downright inexpensive.