Apple, Inc. Press Releases Apple In house <![CDATA[Apple Unveils iOS 7]]>
“iOS 7 is the most significant iOS update since the original iPhone,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “To create it, we brought together a team with a broad range of expertise from design to engineering. With what we’ve been able to achieve together, we see iOS 7 as an exciting new beginning.”

“There is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation—it’s about bringing order to complexity,” said Jony Ive, Apple’s senior vice president of Design. “iOS 7 is a clear representation of these goals. It has a whole new structure that is coherent and applied across the entire system.”

iOS 7 is completely redesigned with an entirely new user interface, but will be instantly familiar to the hundreds of millions of iPhone, iPad® and iPod touch® users around the world. The new interface actually makes your phone appear bigger because everything is designed to take advantage of the entire screen. The redesigned fonts look amazing on the Retina® display, creating even sharper text.

iOS 7 introduces Control Center. Now the controls you want to access quickly are all in one convenient place. With just one swipe from the bottom of your screen, you have access to controls for Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb, and the ability to adjust screen brightness, pause or play a song, jump to the next track and stream your music with AirPlay®. Control Center also gives you instant access to apps such as Clock, Camera, Calculator and the Flashlight.

With iOS 7, Notification Center is now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature in Notification Center gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events.

With improved Multitasking in iOS 7, developers have the ability to enable any app to multitask in the background with a new API. Users have the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background.

AirDrop is an entirely new way to quickly and easily share content with people nearby. When you’ve got something you want to share, AirDrop shows you your contacts close by. Just select who you want to share with and AirDrop does the rest. AirDrop transfers are peer-to-peer so you can use it anywhere, without any network or set up required, and transfers are fully encrypted so your content is protected and private.

iPhones are used to take more photos around the world every day than any other camera, and with iOS 7 the new Camera app features filters so you can add real-time photo effects. The Camera app now includes a square camera option, and you can quickly and easily switch between your four cameras—video, photo, square and panorama—with just a swipe.

iOS 7 includes a redesigned Photos app that introduces Moments, a new way to automatically organise your photos and videos based on time and location. You can zoom out to see all your photos organised by Moments, Collections of Moments and Years. iOS 7 includes iCloud Photo Sharing, the easiest way to share just the photos you want with just the people you want. With iCloud® Photo Sharing, family and friends can contribute their own photos and videos to your shared photo streams, and the new Activity view displays updates from your shared streams all in one place.

Safari’s redesigned user interface lets you see more of your content—starting with full-screen browsing. The new smart search field helps simplify searching, and there’s a new view for your bookmarks and your Safari tabs. With iCloud Keychain®, your passwords and credit card information are securely stored and available on all your devices, so navigating password protected sites or autofilling during transactions is simple and secure. Enhanced Parental Controls allow you to automatically block access to adult websites or only allow access to a specific set of permitted websites.

Siri sounds better than ever with new male and female voices and includes Twitter search integration, so you can ask Siri what people are saying on Twitter*. Siri also now has Wikipedia integration, providing access to the world’s most popular Internet reference site. Siri offers Bing web search within the app and the ability to change device settings and play back voicemail.

The Music app has a beautiful new design and includes the new iTunes Radio (coming in the fall to the US), a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store®, combined with features only iTunes can deliver. iTunes Radio is the best way to discover new music. When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac®, PC or Apple TV®, you’ll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalised just for you. iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalised your experience becomes. iTunes Radio also gives you access to exclusive “first listen” premieres from top selling artists, Siri integration plus the ability to buy anything you hear with just one tap.

With over 900,000 apps**, the App Store℠ is the world’s largest app marketplace. iOS 7 now features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date. The App Store also comes with a new Kids category, allowing teachers and parents to easily discover apps for children by age.

Additional new iOS 7 features include:
• a new Find My iPhone Activation Lock feature that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after it’s been remotely erased;
• Night Mode in Maps that responds to ambient light when you use it in the dark;
• FaceTime® audio for high quality calls over a data network;
• Notification sync, so when you dismiss a notification on one device it is dismissed on all of your devices;
• Phone, FaceTime and Messages blocking to prevent specific people from being able to contact you;
• Tencent Weibo support for users in China, a Chinese-English bilingual dictionary, and improved Chinese input including handwriting recognition for multiple Chinese characters;
• the ability for businesses to more efficiently deploy and manage iPhones and iPads; and
• enhanced in-car integration, bringing an Apple designed experience into the car for the first time.

The iOS 7 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com. iOS 7 will be available as a free software update for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation) this fall. Some features may not be available on all products.

*US English, French and German will be available with the launch of iOS 7. Additional languages will be added over time.

**App count refers to the total number of apps worldwide.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jesse James
Apple
jesse.james@apple.com
+61 2 8987 8264

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8264
]]> <![CDATA[Apple Announces iTunes Radio]]>
“iTunes Radio is an incredible way to listen to personalised radio stations which have been created just for you,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “It’s the music you love most and the music you’re going to love, and you can easily buy it from the iTunes Store with just one click.”

iTunes Radio offers music fans access to thousands of new songs every week, as well as serving up exclusive music from new and popular artists before you hear them anywhere else. Whether it’s an exclusive single from an up-and-coming band or a pre-release stream of an entire album, iTunes Radio has it all. iTunes Radio will also be home to special events including live streams direct from the iTunes Festival in London and other exclusive iTunes Sessions.

Coming this fall (in the US), iTunes Radio will offer you an incredibly personalised experience on day one based on your listening history and past purchases from iTunes. In addition, if you’re listening to a song you like from iTunes Radio or your music library you will be able to have a station built around those. It’s easy to create and customise stations based on whatever you want to hear. Search for artists, songs, or genres, and iTunes Radio will instantly build a station around your choice.

Let Siri make your listening experience even more fun. Ask Siri “Who plays that song?” or “Play more like this” and Siri will make it happen. Say something like “Play Jazz Radio” or ask for any of your existing favorite stations and genres. Shape your stations by telling Siri what you like and don’t like, or tell Siri to pause, stop or skip. You can also have Siri add songs to your Wish List to download later.

iTunes Radio is ad-supported and free for everyone. iTunes Match℠ users get iTunes Radio ad-free, so instead of hearing the occasional ad on iTunes Radio, iTunes Match makes your listening completely ad-free. With iTunes Match, all your music—even songs you’ve imported from CDs—are stored in iCloud®. So iTunes Radio can use information about your entire music collection to make your stations even more personalised. iTunes Match costs USD$24.99 (in the US) for a year.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jesse James
Apple
jesse.james@apple.com
+61 2 8987 8264

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8264
]]> <![CDATA[Apple Releases Developer Preview of OS X Mavericks With More Than 200 New Features]]>
“The Mac has consistently outpaced the PC industry and OS X continues to be the most innovative and easy to use operating system in the world,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “OS X Mavericks is our best version yet and features new Maps and iBooks apps, Finder Tags and Tabs, enhanced multi-display support, performance and energy saving features, and an all new Safari.”

Maps brings advanced mapping technologies from iOS to the Mac, including crisp vector graphics, stunning 3D view and interactive Flyover™. With Maps you can plan a trip from your Mac, then send it to your iPhone® for voice navigation on the road. Maps integration throughout Mavericks gives users helpful maps from within Mail, Contacts and Calendar, and developers can integrate the same powerful mapping features into their apps through the Map Kit API. With iBooks you have instant access to your existing iBooks library, as well as the hundreds of thousands of titles on the iBooks Store, from textbooks and classics to the latest best sellers. iBooks also works seamlessly across your devices, so you can read a book on your Mac, make notes or highlights, and then pick up exactly where you left off on your iPad®.

OS X Mavericks introduces new power user features for the ultimate Mac experience. Tags are a powerful new way to organise and find your files anywhere on your Mac or in iCloud®. You can easily tag any file in the Finder, in iCloud, or when saving a new document. Tags appear in the Finder Sidebar to enable you to view files by project or category. Finder Tabs reduce the clutter on your desktop by consolidating multiple Finder windows into one window with multiple tabs. You can customise the view for each tab, move files between tabs, and even run the Finder with multiple tabs open in full-screen. Mavericks also makes using multiple displays even easier and more powerful. The menu bar and dock are available on any display, and users can now easily run windowed or full-screen apps on whichever display they choose, with no configuration required. With Mavericks you can also use your HDTV as a second display using Apple TV® and AirPlay®.

New core technologies in OS X Mavericks improve the energy efficiency and responsiveness of your Mac. Timer Coalescing intelligently groups together low-level operations so that the CPU can spend more time in a low-power state, saving energy without affecting performance or responsiveness. App Nap reduces the power consumed by apps that you’re not using. Compressed Memory technology keeps your Mac fast and responsive. When your system’s memory begins to fill up, Compressed Memory automatically compresses inactive data. When these items are needed again, Mavericks instantly uncompresses them.

The new version of Safari delivers blazing performance, innovative features and breakthrough technologies. Safari outperforms other browsers in energy efficiency, memory efficiency and JavaScript performance. Safari’s new process-per-tab architecture makes the browser more responsive, stable and secure. Safari also introduces innovations like Shared Links, which make it easy to discover, read and share interesting new content from Twitter and LinkedIn, all in one place.

Additional features in OS X Mavericks include:
• iCloud Keychain®, which safely stores your website login information, credit card numbers and Wi-Fi passwords, and pushes them to all of your devices so you don’t need to remember them. Information is always protected with AES-256 encryption when it’s stored on your Mac and when it’s pushed to your devices;
• an updated Calendar, which adds integration with Maps, continuous scrolling so you can zip through weeks or months, and a new Inspector to simplify event creation and editing;
• interactive Notifications, allowing you to reply to a message, respond to a FaceTime® call or even delete an email without leaving the app you’re using. Websites can now use notifications to keep you up to date on the latest news, scores and other information. While You Were Away Notifications make sure you see what happened while your Mac was asleep; and
• Xcode® 5, with powerful, intuitive new tools for developers that measure every aspect of app performance and energy use, as well as app testing.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jesse James
Apple
jesse.james@apple.com
+61 2 8987 8264

Alex Waldron
Apple
awaldron@apple.com
+61 427 803 741
]]> <![CDATA[Apple Brings All Day Battery Life to MacBook Air]]>
“MacBook Air is the industry leader for thin and light notebooks, and now with longer battery life, we’ve set the bar even higher,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With faster flash, more powerful graphics and up to 12 hours of battery life, the new MacBook Air packs even more performance into the portable and durable design our customers love.”

The new MacBook Air features power-efficient fourth generation Intel Core i5 and Core i7 processors that give the 13-inch MacBook Air up to 12 hours of battery life and up to 10 hours of iTunes® movie playback. The 11-inch MacBook Air delivers up to 9 hours of battery life and up to 8 hours of iTunes movie playback.* MacBook Air now supports next generation 802.11ac Wi-Fi for wireless performance that is up to three times faster when connected to an 802.11ac base station. New Intel HD Graphics 5000 gives MacBook Air up to 40 percent faster performance for gaming and graphics intensive apps, and new flash storage provides speeds up to 45 percent faster than the previous generation and nine times faster than traditional hard drives.**

The incredibly thin and light design features dual microphones, a FaceTime® HD camera, a high-speed Thunderbolt port and two USB 3.0 ports. MacBook Air also supports dual displays and video mirroring while simultaneously supporting full native resolution on the built-in display.

Continuing Apple’s commitment to energy efficiency and the environment, the new MacBook Air meets stringent Energy Star 5.2 requirements and achieves an EPEAT Gold rating.*** Each unibody enclosure is made of highly recyclable aluminium and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Apple notebooks contain no brominated flame retardants, are PVC-free and are constructed of highly recyclable materials.

MacBook Air ships with OS X® Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay® Mirroring, Dictation, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac®, iPhone®, iPad® and iPod touch®.

Apple also introduced redesigned AirPort Extreme and AirPort Time Capsule base stations that feature three-stream 802.11ac Wi-Fi technology with a maximum data rate of 1.3Gbps, almost three times faster than 802.11n. The new AirPort base stations include high-powered radios and a six-element beam-forming antenna array to maximise range and performance. With setup built right into OS X and iOS, users can create a high-speed Wi-Fi network in just a few clicks, and the intuitive AirPort Utility makes it easy to view and manage a network graphically. Featuring 2TB or 3TB hard drives, AirPort Time Capsule works in conjunction with Time Machine® in OS X and is the simplest way to wirelessly backup multiple Macs. Measuring just 98mm by 98mm and 168mm tall, these new base stations can be placed almost anywhere in the home.

Pricing & Availability
MacBook Air is available today through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers. The 11-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at RRP NZ$1,499 inc. GST, and 256GB of flash storage starting at RRP NZ$1,749 inc. GST. The 13-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at RRP NZ$1,589 inc. GST, and 256GB of flash storage starting at RRP NZ$1,899 inc. GST. Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8GB of memory and up to 512GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/nz/macbook-air.

The new AirPort Extreme and AirPort Time Capsule base stations are available today through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers. AirPort Extreme is available for a recommended retail price of NZ$319 inc. GST. AirPort Time Capsule comes in two models: 2TB of storage for RRP NZ$429 inc. GST and 3TB of storage for RRP NZ$579 inc. GST. Additional technical specifications are available online at www.apple.com/nz/airport-extreme and www.apple.com/nz/airport-time-capsule.

*The Wireless Web protocol testing was conducted by Apple in June 2013 using preproduction MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/nz/macbook-air.

**Testing conducted by Apple in June 2013 using preproduction MacBook Air configurations. For more information visit www.apple.com/nz/macbook-air.

***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of June 2013. EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jesse James
Apple
jesse.james@apple.com
+61 2 8987 8264

Alex Waldron
Apple
awaldron@apple.com
+61 427 803 741
]]> <![CDATA[Apple Gives Sneak Peek Into the Future of the Pro Desktop]]>
“With the latest Xeon processors, dual FirePro GPUs, ECC memory, PCIe-based flash and Thunderbolt 2, all built around a revolutionary thermal core, the next generation Mac Pro is the most radical Mac yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “All this performance and expandability is packed into a dramatic new design that’s one-eighth the volume, and best of all, it will be assembled here in the USA.”

The next generation Mac Pro is architected around an ingenious unified thermal core that allows the desktop to efficiently share its entire thermal capacity across all the processors. The result is a pro desktop with breakthrough performance packed into a design that is one-eighth the volume of the current Mac Pro. Next generation Intel Xeon E5 processors with up to 12 core configurations deliver double the floating point performance. With two AMD FirePro workstation-class GPUs, the all-new Mac Pro is up to 2.5 times faster than the current Mac Pro and delivers up to an amazing 7 teraflops of compute power. The new Mac Pro also features PCIe-based flash storage that is up to 10 times faster than conventional desktop hard drives and includes the latest four-channel ECC DDR3 memory running at 1866 MHz to deliver up to 60GBps of memory bandwidth.* With all that power, the new Mac Pro lets you seamlessly edit full-resolution 4K video while simultaneously rendering effects in the background.

The next generation Mac Pro is the most expandable Mac® ever built. With six Thunderbolt 2 ports that can deliver up to 20Gbps of bandwidth to each external device, Mac Pro is perfect for connecting to external storage, multiple PCI expansion chassis, audio and video breakout boxes, and the latest external displays, including 4K desktop displays. Each of the six Thunderbolt 2 ports supports up to six daisy-chained devices, giving you the ability to connect up to 36 high-performance peripherals. Thunderbolt 2 is completely backwards compatible with existing Thunderbolt peripherals, and allows you to transfer data between Macs faster and easier than ever.

The next generation Mac Pro will be available later this year. To learn more, visit www.apple.com/mac-pro.

*Performance claims are based on technical specifications of preproduction Mac Pro hardware as of June 2013.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jesse James
Apple
jesse.james@apple.com
+61 2 8987 8264

Alex Waldron
Apple
awaldron@apple.com
+61 427 803 741

]]> <![CDATA[Apple’s App Store Marks Historic 50 Billionth Download]]>
“Apple would like to thank our incredible customers and developers for topping 50 billion apps downloaded,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The App Store completely transformed how people use their mobile devices and created a thriving app ecosystem that has paid out over nine billion dollars to developers. We’re absolutely floored to cross this milestone in less than five years.”

The App Store opened in July 2008 with 500 apps. Since its introduction, Apple’s incredible developer community has created an app for doing almost everything imaginable on an iPhone®, iPad® and iPod touch®.

“We were blown away with our success on the App Store back in 2008,” said Rich Riley, CEO of Shazam. “And almost five years later we continue to be amazed with how much people love using Shazam on their iPhone or iPad. With the App Store, we can effortlessly provide users with updates that give them great new features while making it easy for new users to discover and download Shazam for themselves.”

“We started our company in 2008 as three friends focused on creating great educational apps for our children,” said Caroline Hu Flexer, co-founder of Duck Duck Moose. “The App Store brought ‘Wheels on the Bus’ to the world in a big way. Sixteen apps later, a fan base of millions of parents, children and educators and a growing company with 20 full-time employees, we couldn’t be happier with our success.”

“The App Store has been integral in getting us into the hands of millions of iOS users and has transformed our business,” said Elizabeth Francis, Chief Marketing Officer of Gilt.com. “Our apps allow our members to access their favourite sales on Gilt every day, anytime, anywhere. App Store customers have proven to be a loyal shopper base and have been influential in making Gilt the globally recognised brand it is today.”

The revolutionary App Store offers more than 850,000 apps to iPhone, iPad and iPod touch users in 155 countries around the world, with more than 350,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 23 categories, including newspapers and magazines offered in Newsstand, games, business, news, sports, health & fitness and travel.

*50 billion unique downloads excluding re-downloads and updates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Jesse James
Apple
jesse.james@apple.com
+61 2 8987 8264

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8264
]]> <![CDATA[Apple Reports Second Quarter Results]]>
The Company sold 37.4 million iPhones in the quarter, compared to 35.1 million in the year-ago quarter. Apple also sold 19.5 million iPads during the quarter, compared to 11.8 million in the year-ago quarter. The Company sold just under 4 million Macs, compared to 4 million in the year-ago quarter.

“We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,” said Tim Cook, Apple’s CEO. “Our teams are hard at work on some amazing new hardware, software, and services and we are very excited about the products in our pipeline.”

“Our cash generation remains very strong, with $12.5 billion in cash flow from operations during the quarter and an ending cash balance of $145 billion,” said Peter Oppenheimer, Apple’s CFO.

Apple is providing the following guidance for its fiscal 2013 third quarter:
  • revenue between $33.5 billion and $35.5 billion
  • gross margin between 36 percent and 37 percent
  • operating expenses between $3.85 billion and $3.95 billion
  • other income/(expense) of $300 million
  • tax rate of 26%

Apple will provide live streaming of its Q2 2013 financial results conference call beginning at 2:00 p.m. PDT on April 23, 2013 at www.apple.com/quicktime/qtv/earningsq213. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 29, 2012, its Form 10-Q for the quarter ended December 29, 2012, and its Form 10-Q for the quarter ended March 30, 2013 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
]]> <![CDATA[Apple More than Doubles Capital Return Program]]>
As part of this program, the Board has increased its share repurchase authorization to $60 billion from the $10 billion level announced last year. This is the largest single share repurchase authorization in history and is expected to be executed by the end of calendar 2015. Apple also expects to utilize about $1 billion annually to net-share-settle vesting restricted stock units.

Additionally, the Board has approved a 15% increase in the Company’s quarterly dividend and today has declared a dividend of $3.05 per common share, payable on May 16, 2013 to shareholders of record as of the close of business on May 13, 2013. Apple is among the largest dividend payers in the world, with annual payments of about $11 billion.

In conjunction with the expanded return of capital program, the Company plans to borrow and expects to announce more details about this in the near future.

The management team and Board of Directors will continue to review each element of the capital return program on an annual basis.

“We are very fortunate to be in a position to more than double the size of the capital return program we announced last year,” said Tim Cook, Apple’s CEO. “We believe so strongly that repurchasing our shares represents an attractive use of our capital that we have dedicated the vast majority of the increase in our capital return program to share repurchases.”

“We will continue to return capital to shareholders through dividends, share repurchases, and cash used to net-share-settle vesting RSUs,” said Peter Oppenheimer, Apple’s CFO. “We continue to generate cash in excess of our needs to operate the business, invest in our future, and maintain flexibility to take advantage of strategic opportunities.”

This press release contains forward-looking statements including without limitation those regarding future business outlook and plans for dividends, share repurchases, and borrowing. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 29, 2012, its Form 10-Q for the quarter ended December 29, 2012, and its Form 10-Q for the quarter ended March 30, 2013 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

]]> <![CDATA[Apple Worldwide Developers Conference to Kick Off June 10 in San Francisco]]>
“We look forward to gathering at WWDC 2013 with the incredible community of iOS and OS X developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Our developers have had the most prolific and profitable year ever, and we’re excited to show them the latest advances in software technologies and developer tools to help them create innovative new apps. We can’t wait to get new versions of iOS and OS X into their hands at WWDC.”

WWDC 2013 activities include:

  • More than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies;
  • more than 1,000 Apple engineers supporting over 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;
  • the latest innovations, features and capabilities of iOS and OS X, and how to enhance an app's functionality, performance, quality and design;
  • the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;
  • engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and
  • Apple Design Awards which recognize iPhone®, iPad® and Mac apps that demonstrate technical excellence, innovation and outstanding design.
To purchase tickets, get updates and more information, developers can go to the WWDC website (developer.apple.com/wwdc).

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230]]> <![CDATA[iTunes U Content Tops One Billion Downloads]]>
“It’s inspiring to see what educators and students of all types are doing with iTunes U,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “With the incredible content offered on iTunes U, students can learn like never before―there are now iTunes U courses with more than 250,000 students enrolled in them, which is a phenomenal shift in the way we teach and learn.”

More than 1,200 universities and colleges, and 1,200 K-12 schools and districts host over 2,500 public and thousands of private courses encompassing the arts, sciences, health and medicine, education, business and more. Leading universities including Duke, Yale, Cambridge, MIT and Oxford continue to extend their reach by enrolling more than 100,000 students in single iTunes U courses, with Stanford University and The Open University each surpassing 60 million content downloads. The Ohio State University’s Matthew “Dr. Fus” Stoltzfus’ General Chemistry course enrolled over 100,000 iTunes U students in the first year it was offered.

“The interest my iTunes U course receives from non-college students is overwhelming,” said Professor Stoltzfus. “I’ve been working with high school teachers who use my iTunes U material to prepare to teach their own classes, high school students all over the world who are leveraging the course to tutor their fellow classmates, even retirees who download my iTunes U course to stay intellectually active.”

Over 60 percent of iTunes U app downloads originate from outside the US, giving schools of any size the ability to share their content with a worldwide audience. The unmatched global reach of iTunes U gives educators, like University of California, Irvine Professor Dan Stokols, international recognition and acclaim in their fields.

“Because of iTunes U, I have been able to introduce students and colleagues in China to research on the links between chronic multi-tasking, information overload and stress; discuss research publications and degree programs with students in Europe; and exchange information about the influence of neighborhood design on community levels of physical activity and obesity with students in Australia,” said Professor Stokols, whose Environmental Psychology course enrolls over 170,000 students on iTunes U. “The opportunity to impact so many students who are gaining interest in environmental psychology by taking my free course on iTunes U has been highly rewarding and gratifying for me as an educator and learner.”

“I see success unfolding before me on a daily basis,” says Chrissy Boydstun, a teacher from Mansfield Independent School District in Texas which provides each of their over 10,000 high school students and faculty with an iPad®. “Students are engaged and working hard as they use the incredible amount of information at their fingertips in a way that is meaningful and impactful. I love the way iTunes U provides a roadmap to take students beyond what a typical lesson or lecture could achieve.”

Educators can create iTunes U courses in 30 countries including recent additions: Brazil, South Korea, Turkey and United Arab Emirates. These courses, and other education content, can be accessed via the iTunes U app in 155 countries. In addition to thousands of individual iTunes U learning materials, over 75,000 educational apps are now available for iOS devices on the App Store℠. Additionally, with the free iBooks® Author app on the Mac® App Store, writers and publishers continue to bring ideas and stories to life sharing more than 10,000 original Multi-Touch™ books with the world.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230
]]> <![CDATA[Apple Updates Processors & Prices of MacBook Pro with Retina Display]]>
The MacBook Pro with Retina display features the world’s highest resolution notebook display. Whether you’re reading emails, writing text, editing home movies in HD or retouching professional photography, everything appears vibrant, detailed and sharp, delivering an unrivalled viewing experience. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives, and delivers improved reliability, instant-on responsiveness and up to 30 days of standby time.

Pricing & Availability
The updated MacBook Pro with Retina display and MacBook Air models are available today through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers. Pricing details, technical specifications, configure-to-order options and accessories are available online at www.apple.com/nz/macbook-pro and www.apple.com/nz/macbookair.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
+ 61 2 8987 8670

Fiona Martin
Apple
fmartin@apple.com
+ 61 2 8987 8230
]]> <![CDATA[Apple Increases iPad with Retina Display to 128GB]]>
“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilising large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork® users, and customers who rely on other incredible apps like Global Apptitude for analysing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity. 

“Our AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime,” said Amy Bunszel, vice president of AutoCAD products for Autodesk. “These files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data.”

“The features and capabilities of iPad give us the ability to set a new standard for multitrack recording and editing on a mobile device,” said Rim Buntinas, WaveMachine Labs’ CEO. “Users of the Auria app can play 48 mono or stereo 24bit/96 kHz tracks simultaneously, record up to 24 of those tracks simultaneously, and also edit and mix with familiar tools. With its portability and all-day battery life, iPad has revolutionised recording for audio professionals allowing artists to record anywhere.”

“The bottom line for our customers is winning football games, and iPad running our GamePlan solution unquestionably helps players be as prepared as possible,” said Randall Fusee, Global Apptitude Co-Founder. “The iPad’s unbeatable combination of security, being thin and light, having an incredible Retina display and also being powerful enough to handle large amounts of data enables us to deliver a product that takes film study to a new level and ultimately gives our users the best opportunity to prepare, execute and win.”

The fourth generation iPad features a gorgeous 9.7-inch Retina display, Apple-designed A6X chip, FaceTime® HD camera, iOS 6.1 and ultrafast wireless performance**. iOS 6.1 includes support for additional LTE networks around the world***, and iTunes Match℠ subscribers can download individual songs to their iOS devices from iCloud®.

iPad runs over 800,000 apps available on the App Store℠, including more than 300,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand, and the more than 1.5 million books available on the iBookstore℠.

Pricing & Availability
The new 128GB versions of the fourth generation iPad will be available starting Tuesday, 5 February, in black or white, for a recommended retail price of NZ$1,179 inc. GST for the iPad with Wi-Fi model and NZ$1,379 inc. GST for the iPad with Wi-Fi + Cellular model. All versions of the 128GB iPad will be sold through the Apple Online Store (www.apple.com/nz) and select Apple Authorised Resellers. 

*1GB = 1 billion bytes; actual formatted capacity less.
**Network speeds are dependent on carrier networks. Check with your carrier for details.
*** Information about LTE carriers can be found at www.apple.com/ipad/LTE.  

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
David Sims
Apple
dsims@apple.com
+61 2 8987 8674

Vispi Bhopti
Apple
vispi@apple.com
-61 2 8987 8278
]]> <![CDATA[Apple Reports Record Results]]>
Average weekly revenue was $4.2 billion in the quarter compared to $3.3 billion in the year-ago quarter.

The Company sold a record 47.8 million iPhones in the quarter, compared to 37 million in the year-ago quarter. Apple also sold a record 22.9 million iPads during the quarter, compared to 15.4 million in the year-ago quarter. The Company sold 4.1 million Macs, compared to 5.2 million in the year-ago quarter. Apple sold 12.7 million iPods in the quarter, compared to 15.4 million in the year-ago quarter.

Apple’s Board of Directors has declared a cash dividend of $2.65 per share of the Company’s common stock. The dividend is payable on February 14, 2013, to shareholders of record as of the close of business on February 11, 2013.

“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”

“We’re pleased to have generated over $23 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “We established new all-time quarterly records for iPhone and iPad sales, significantly broadened our ecosystem, and generated Apple’s highest quarterly revenue ever.”

Apple is providing the following guidance for its fiscal 2013 second quarter:

• revenue between $41 billion and $43 billion
• gross margin between 37.5 percent and 38.5 percent
• operating expenses between $3.8 billion and $3.9 billion
• other income/(expense) of $350 million
• tax rate of 26%

Apple will provide live streaming of its Q1 2013 financial results conference call beginning at 2:00 p.m. PST on January 23, 2013 at www.apple.com/quicktime/qtv/earningsq113. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 29, 2012, and its Form 10-Q for the quarter ended December 29, 2012 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contact:
Steve Dowling
Apple
dowling@apple.com
(408) 974-1896

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570

]]> <![CDATA[App Store Tops 40 Billion Downloads with Almost Half in 2012]]>
“It has been an incredible year for the iOS developer community,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Developers have made over seven billion US dollars on the App Store, and we continue to invest in providing them with the best ecosystem so they can create the most innovative apps in the world.”

In 2012, the husband and wife team at Imangi Studios saw their game Temple Run downloaded more than 75 million times; Backflip Studios and Supercell, two emerging game development studios, brought in over USD$100 million combined for their leading freemium titles DragonVale and Clash of Clans; and emerging services including Uber, Flipboard, HotelTonight, and AirBnB attracted millions of users on iOS. Companies including Electronic Arts, Ubisoft, Autodesk, Marvel and Major League Baseball continued to expand their iOS offerings, while developers like JJ Abrams’ Bad Robot Interactive and Bottle Rocket Apps continued to push the boundaries of what iOS apps can do.

“The success of our game Temple Run in 2012 was nothing short of astonishing,” said Keith Shepherd, co-founder of Imangi Studios. “We were simply looking to create a game that was fun and easy to play, but once it hit the App Store, the game took off. This past year, we saw more than 75 million downloads of Temple Run on iOS.”

“Our success on iOS has been incredible,” said Samir Hanna, vice president of Consumer Products for Autodesk. “We set off with the modest goal of bringing SketchBook to iPhone users as a way of introducing them to Autodesk. Fast forward three years, we now offer 20 apps to iOS users that have achieved more than 50 million downloads, and we continue to roll out new creativity and design tools that appeal to both professionals and consumers.”

“The App Store provided us with opportunities beyond our wildest dreams,” said Bad Robot Interactive’s JJ Abrams. “Our app Action Movie FX was designed to bring Hollywood special effects to anyone’s self-made video, whether that be on an iPhone, iPad or iPod touch, and we’re just thrilled that millions of fans around the world were as excited as we were about the possibilities that this app brings.”

“Bottle Rocket Apps now employs over 100 full-time employees, dedicated to nothing but building great apps,” said Calvin Carter, president of Bottle Rocket Apps. “In my 20 plus years in technology, I have never seen such a vibrant marketplace for software like the App Store.”

Apple offers developers a wealth of resources and tools to help them make great apps, plus a robust ecosystem and marketplace which provide customers a safe and easy way to discover them. Apple also provides developers great ways to monetise apps including in-app purchase, subscriptions and advertising, and helps market and support developer efforts in the App Store and beyond.

The revolutionary App Store offers more than 775,000 apps to iPhone, iPad and iPod touch users in 155 countries around the world, with more than 300,000 native iPad apps available. App Store customers can choose from an incredible range of apps in 23 categories, including newspapers and magazines offered in Newsstand, games, business, news, sports, health & fitness and travel.

*40 billion unique downloads excluding re-downloads and updates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
David Sims
Apple
dsims@apple.com
+61 2 8987 8674

Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278
]]> <![CDATA[iPhone 5 Arrives in South Korea & More Than 50 Additional Countries in December]]>
iPhone 5 is currently available in 47 countries around the world including the US, Australia, Canada, France, Germany, Hong Kong, Japan, New Zealand and the UK. iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system, with over 200 new features including Shared Photo Streams, Facebook integration, the all-new Maps app, Passbook®, and even more Siri® features and languages.

In New Zealand, iPhone 5 comes in either white and silver or black and slate for a recommended retail price of NZ$1,049 for the 16GB model, NZ$1,199 for the 32GB model and NZ$1,349 for the 64GB model. iPhone 5 is available from the Apple Online Store (www.apple.com/nz) and selected Apple Authorised Resellers.

iPhone 4S is available for a recommended retail price of NZ$899 and iPhone 4 is available for a recommended retail price of NZ$599.

iPhone 5 will be available in South Korea on Friday, 7 December and on Friday, 14 December in Albania, Antigua and Barbuda, Armenia, the Bahamas, Bahrain, Bolivia, Brazil, Chile, China, Costa Rica, Cyprus, Ecuador, Grenada, Indonesia, Israel, Jamaica, Jordan, Kuwait, Macedonia, Malaysia, Moldova, Montenegro, Panama, Paraguay, the Philippines, Qatar, Russia, Saudi Arabia, South Africa, Taiwan, Turkey, the United Arab Emirates and Venezuela. iPhone 5 will also be available on Friday, 21 December in Barbados, Botswana, Cameroon, the Central African Republic, Egypt, Guinea, Ivory Coast, Kenya, Madagascar, Mali, Mauritius, Morocco, Niger, Senegal, St. Kitts, St. Lucia, St.Vincent and the Grenadines, Tunisia, Uganda and Vietnam.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

]]> <![CDATA[iPad mini & iPhone 5 Arrive in China in December]]>
iPad mini is a completely new iPad design that is 23 per cent thinner and 53 per cent lighter than the third-generation iPad. It features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and 5-megapixel iSight® cameras, ultrafast wireless* and an incredible 10 hours of battery life.** The fourth-generation iPad features a gorgeous 9.7-inch Retina display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless.* Both iPad mini and the new fourth-generation iPad come with iOS 6.

iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina display, an Apple-designed A6 chip for blazing-fast performance, and ultrafast wireless* — all while delivering an even better battery life.** iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new features including Shared Photo Streams, the all-new Maps app and Passbook®.

iPad mini with Wi-Fi models come in black and slate or white and silver for a recommended retail price of NZ$479 for the 16GB model, NZ$629 for the 32GB model and NZ$779 for the 64GB model. The fourth-generation iPad with Wi-Fi models come in black or white for a recommended retail price of NZ$729 for the 16GB model, NZ$879 for the 32GB model and NZ$1,029 for the 64GB model. In China, iPad mini and the fourth-generation iPad will be available through the Apple Online Store (www.apple.com/nz), selected Apple Authorised Resellers and by reservation from Apple Retail Stores. Reservation requests will be accepted daily from 9 am to 5 pm beginning Thursday, 6 December, for pick-up the following day. Additionally, iPad 2 will be available for a recommended retail price of just NZ$579.

iPhone 5 comes in either black and slate or white and silver for a recommended retail price of NZ$1,049 for the 16GB model, NZ$1,199 for the 32GB model and NZ$1,349 for the 64GB model. In China, iPhone 5 will be available through the Apple Online Store (www.apple.com/nz), selected Apple Authorised Resellers and by reservation from Apple Retail Stores. Reservation requests will be accepted daily from 9 am to 5 pm for pick-up the following day. iPhone 4S is available for a recommended retail price of just NZ$899 and iPhone 4 is available for a recommended retail price of NZ$599.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Natalie Harrison
Apple
harri@apple.com
(408) 862-0565


]]> <![CDATA[iMac Available on November 30]]> www.apple.com/nz) and selected Apple Authorised Resellers. The 27-inch iMac will be available for order through the Apple Online Store and will begin shipping in December.

Redesigned from the inside out, the new iMac packs high-performance technology into an aluminium and glass enclosure that measures just 5 millimetres thin at its edge and features a re-engineered display that reduces reflection by 75 per cent. All new iMac models include 8GB of 1600MHz memory; a 1TB hard drive; a third-generation quad-core Intel Core i5 processor that can be upgraded to Core i7; and a latest-generation NVIDIA GeForce graphics processor that delivers up to 60 per cent faster performance. Fusion Drive is an innovative new storage option that gives customers the performance of flash and the capacity of a hard drive, by combining 128GB of flash memory with a standard hard drive to create a single storage volume that intelligently manages files, optimising read and write performance.

The 21.5-inch iMac is available with a 2.7GHz quad-core Intel Core i5 processor — with Turbo Boost speeds up to 3.2GHz and NVIDIA GeForce GT 640M graphics — for a recommended retail price of NZ$1,999, or with a 2.9GHz quad-core Intel Core i5 processor — with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GT 650M graphics — for a recommended retail price of NZ$2,399. The 27-inch iMac is available with a 2.9GHz quad-core Intel Core i5 processor — with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GTX 660M graphics — for a recommended retail price of NZ$2,799, or with a 3.2GHz quad-core Intel Core i5 processor —with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GTX 675MX graphics — for a recommended retail price of NZ$3,199.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

]]> <![CDATA[Apple Sells Three Million iPads in Three Days]]>
“Customers around the world love the new iPad mini and fourth-generation iPad,” said Tim Cook, Apple’s CEO. “We set a new launch-weekend record and practically sold out of iPad mini. We’re working hard to build more quickly to meet the incredible demand.”  

iPad mini features a stunning 7.9-inch Multi-Touch™ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance* and an incredible 10 hours of battery life.** The fourth-generation iPad features a gorgeous 9.7-inch Retina™ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance.*

Both iPad mini and iPad with Retina display are available in 34 countries including New Zealand, the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore, South Korea and the UK, and will be available in many more countries later this year, including mainland China. Demand for iPad mini exceeded the initial supply and while many pre-orders have been shipped to customers, some are scheduled to ship later this month.

Pricing and Availability
iPad mini with Wi-Fi comes in either white and silver or black and slate, and is available for a recommended retail price of NZ$479 for the 16GB model, NZ$629 for the 32GB model and NZ$779 for the 64GB model. The Wi-Fi–only iPad with Retina display is available in black or white for a recommended retail price of NZ$729 for the 16GB model, NZ$879 for the 32GB model and NZ$1,029 for the 64GB model. Both iPad mini and iPad with Retina display are available from the Apple Online Store (www.apple.com/nz) and selected Apple Authorised Resellers.

Wi-Fi + Cellular models of iPad mini and fourth-generation iPad with Retina display will be available in New Zealand later this year. iPad mini with Wi-Fi + Cellular will be offered for a recommended retail price of NZ$680 for the 16GB model, NZ$829 for the 32GB model and NZ$979 for the 64GB model. Fourth-generation iPad with Wi-Fi + Cellular will be offered for a recommended retail price of NZ$929 for the 16GB model, NZ$1,079 for the 32GB model and NZ$1,228 for the 64GB model. Additionally, iPad 2 is available at a recommended retail price of NZ$579 for the 16GB Wi-Fi model and just NZ$779 for the 16GB Wi-Fi + 3G model, in stores that already sell these models.

*Network speeds are dependent on carrier networks. Check with your carrier for details.
**Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
David Sims
Apple
dsims@apple.com
+61 2 8987 8674

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

]]> <![CDATA[Apple Introduces iPad mini]]>
“iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5-megapixel iSight cameras, and ultrafast wireless ― all while delivering up to 10 hours of battery life.”

iPad mini comes in a beautiful new aluminium and glass design that is just 7.2 millimetres thin and weighs only 308 grams. The 7.9-inch Multi-Touch display delivers the same iPad experience users have come to expect, in a design that has 35 per cent more screen real estate than 7-inch tablets, and up to an astonishing 67 per cent more usable viewing area when browsing the web. The dual-core A5 chip delivers responsive graphics and a fast, fluid Multi-Touch experience, while still providing all-day battery life.

iPad mini features a front-facing FaceTime HD camera and a 5-megapixel iSight camera on the back, with advanced optics for taking sharp still pictures and recording full 1080p HD video. The iSight camera includes video image stabilisation and both cameras feature backside illumination to let users capture great pictures in low light. iPad mini also allows easy sharing of photos with friends and family using iCloud’s Shared Photo Streams.

iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150 Mbps³, which is twice the Wi-Fi performance compared to previous iPad models. iPad mini is available in Wi-Fi + Cellular models which are world-ready with built-in support for ultrafast wireless standards, so you can browse, download and stream content fast, from wherever you are. iPad mini data plans will be available with no contract so you can sign up for a data plan with your carrier.⁴ The Personal Hotspot feature means you can share a fast cellular data connection via Wi-Fi, Bluetooth or USB with up to five other devices such as MacBook® Pro, iPod touch® or another iPad.⁵

The new fourth-generation iPad features the amazing 9.7-inch Retina display and includes a new Apple-designed A6X chip that delivers up to twice the CPU performance and up to twice the graphics performance of the A5X chip, all while delivering an incredible 10 hours of battery life in the same thin and light iPad design. Other new features include a FaceTime HD camera, and twice the Wi-Fi performance when compared to previous iPad models.

iPad mini and fourth-generation iPad both feature support for the Lightning™ connector that is smaller, smarter and more durable than the 30-pin connector. Lightning connector accessories are available to support cameras, SD cards, and VGA or HDMI digital video.6 Existing iPad Smart Covers and the iPad Smart Case are compatible with fourth-generation iPad, and new polyurethane Smart Covers custom-designed for iPad mini are available in pink, green, blue, light grey, dark grey and (PRODUCT) RED for a recommended retail price of NZ$69.

iPad runs over 700,000 apps available on the App Store℠, including more than 275,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports newspapers and magazines offered in Newsstand and books available on the iBookstore℠. The iTunes Store® puts the world’s most popular online music and movie store at your fingertips with a catalogue of over 26 million songs and thousands of films. The new iBooks® app for iPad lets users read e-books in over 40 languages. iBooks also lets users experience an entirely new kind of e-book that’s dynamic, engaging and truly interactive. E-books created with Apple’s new iBooks Author offer gorgeous, full-screen e-books with interactive animations, diagrams, photos, videos, customised fonts and much more.

Pricing and Availability
iPad mini with Wi-Fi models will be available in black & slate or white & silver on Friday, 2 November for a recommended retail price of NZ$479 for the 16GB model, NZ$629 for the 32GB model and NZ$779 for the 64GB model. The fourth-generation iPad with Wi-Fi models will also be available on Friday, 2 November, in black or white for a recommended retail price of NZ$729 for the 16GB model, NZ$879 for the 32GB model and NZ$1,029 for the 64GB model. iPad mini and the fourth-generation iPad will be sold through the Apple Online Store (www.apple.com/nz) and selected Apple Authorised Resellers in the US, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the UK.

iPad mini with Wi-Fi + Cellular and fourth-generation iPad with Wi-Fi + Cellular will start shipping a couple of weeks after the Wi-Fi models. iPad mini with Wi-Fi + Cellular will be offered for a recommended retail price of NZ$680 for the 16GB model, NZ$829 for the 32GB model and NZ$979 for the 64GB model. Fourth-generation iPad with Wi-Fi + Cellular will be offered at a recommended retail price of NZ$929 for the 16GB model, NZ$1,079 for the 32GB model and NZ$1,228 for the 64GB model. Additionally, iPad 2 is available for a recommended retail price of NZ$579 for the 16GB Wi-Fi model and just NZ$779 for the 16GB Wi-Fi + 3G model where they are sold now.

Customers can begin pre-ordering all models of iPad mini and all models of the fourth-generation iPad on Friday, 26 October through the Apple Online Store in the US, Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland and the UK.

¹Network speeds are dependent on carrier networks. Check with your carrier for details.
²Battery life depends on device settings, usage and other factors. Actual results vary.
³Based on theoretical speeds; actual speeds may vary.
⁴Only available on some carriers.
⁵Personal Hotspot requires a supporting data plan. Customers should check with their carrier for availability.
⁶Sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

David Sims
Apple
dsims@apple.com
+61 2 8987 8674

]]> <![CDATA[Apple Introduces 13-inch MacBook Pro with Retina Display]]>
“The 13-inch MacBook Pro is our most popular Mac, and today it gets completely reinvented with a new thin and light design, fast flash storage and a gorgeous Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With vivid colours, razor-sharp text and more pixels than anyone else’s 15- or 17-inch notebooks, the Retina display completely changes what you expect from a notebook.”

The new MacBook Pro packs more than 4 million pixels into its 13-inch Retina display, nearly twice the number of pixels as in an HD television. At 227 pixels per inch, the Retina display’s pixel density is so high the human eye is unable to distinguish individual pixels at a normal viewing distance, so images look sharp and text looks like it does on the printed page. With four times the pixels of the current 13-inch MacBook Pro, you can view and edit video in pixel-accurate HD and see a new level of detail in high-resolution images. The 13-inch Retina display uses in-plane switching (IPS) technology for a 178-degree wide viewing angle, and has 75 per cent less reflection and 29 per cent higher contrast than the current generation MacBook Pro.

Featuring flash storage that is up to four times faster than traditional notebook hard drives, the all-new MacBook Pro is extremely responsive, whether it’s waking from sleep or launching your favourite apps.* Fast flash storage combined with the latest Intel dual-core processors gives the 13-inch MacBook Pro with Retina display plenty of power to run your most demanding apps with ease.

The 13-inch MacBook Pro with Retina display features 2.5GHz Intel Core i5 processors with the option to choose faster 2.9GHz Intel Core i7 processors, Intel HD Graphics 4000, 8GB of 1600MHz memory and up to 768GB of flash storage. Two Thunderbolt and two USB 3 ports allow users to connect to multiple displays and high-performance devices, and a new HDMI port offers quick connectivity to an HDTV. The 13-inch MacBook Pro with Retina display also features a FaceTime® HD camera, dual microphones, improved speakers, three-stream 802.11n Wi-Fi, Bluetooth 4.0 and a MagSafe® 2 power port.

The 13-inch MacBook Pro battery delivers up to seven hours of wireless productivity and can remain in standby for up to 30 days.** With the all-new Power Nap feature in OS X® Mountain Lion, your MacBook Pro with Retina display stays up to date while it sleeps. Power Nap automatically refreshes Mail, Contacts, Calendar, Reminders and Photo Stream, and when the notebook is plugged in, downloads software updates and backs up your Mac® using Time Machine®.

Continuing Apple’s commitment to energy efficiency and the environment, the new 13-inch MacBook Pro with Retina display meets stringent ENERGY STAR 5.2 requirements and achieves an EPEAT Gold rating.*** Each unibody enclosure is made of highly recyclable aluminium and comes standard with energy-efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Apple notebooks contain no brominated flame retardants and are constructed from highly recyclable materials.

The new 13-inch MacBook Pro with Retina display ships with OS X Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay® Mirroring, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone®, iPad® and iPod touch®.

Pricing & Availability
The 13-inch MacBook Pro with Retina display is available with a 2.5 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1GHz, 8GB of memory and 128GB of flash storage starting at a recommended retail price of NZ$2,699, and with 256GB of flash storage starting at a recommended retail price of NZ$3,199. Configure-to-order options include faster dual-core Intel Core i7 processors and flash storage up to 768GB. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/nz/macbook-pro. The 13-inch MacBook Pro with Retina display is available today through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers.

*Testing conducted by Apple in October 2012 using preproduction MacBook Pro with Retina display configurations. For more information visit www.apple.com/nz/macbook-pro/features-retina/.
**The Wireless Web protocol testing was conducted by Apple in October 2012 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/nz/macbook-pro/features-retina/.
***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of October 2012. EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 per cent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670

]]> <![CDATA[All-New iMac Features Stunning Design, Brilliant Display & Faster Performance]]>
“With a stunning design, brilliant display and faster performance, we’ve made the world’s leading all-in-one desktop computer better in every way,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The all-new iMac is unbelievably thin, yet packs an incredible amount of performance and technology into our most innovative desktop.”

Redesigned from the inside out, the new iMac packs high-performance technology into an aluminium and glass enclosure with up to 40 per cent less volume than its predecessor and an edge that measures just 5 millimetres thin. Built with an unprecedented level of fit and finish, the new iMac delivers an amazing desktop experience in a gorgeous design. The new iMac also features a completely re-engineered display that reduces reflection by 75 per cent while maintaining brilliant colour and contrast. In the new design, the cover glass is fully laminated to the LCD and an antireflective coating is applied using a high-precision plasma deposition process. Every iMac display is individually calibrated using an advanced spectroradiometer.

The new iMac features third-generation quad-core Intel Core i5 processors that can be upgraded to Core i7. The latest NVIDIA GeForce graphics processors deliver up to 60 per cent faster performance for advanced gaming and graphics-intensive apps. Every new iMac now comes standard with 8GB of 1600MHz memory and a 1TB hard drive, and customers can choose to configure their iMac with up to 32GB of memory and a new 3TB hard drive, or 768GB of flash storage for ultimate performance. With two Thunderbolt and four USB 3 ports, the new iMac delivers even greater expandability and support for high-performance peripherals.

Fusion Drive is an innovative new storage option that gives customers the performance of flash storage and the capacity of a hard drive. It combines 128GB of flash with a standard 1TB or 3TB hard drive to create a single storage volume that intelligently manages files to optimise read and write performance. Fusion Drive adapts to the way you use your iMac, and automatically moves the files and apps you use most often to flash storage to enable faster performance and quicker access.

Apple also updated the Mac® mini with third-generation dual-core Intel Core i5 and quad-core Intel Core i7 processors that are up to twice as fast and have integrated graphics that are up to 65 per cent faster.** Mac mini comes standard with 4GB of 1600MHz memory with support for up to 16GB. Retaining its amazingly compact aluminium design, the new Mac mini now includes four USB 3 ports in addition to its Thunderbolt, HDMI, SDXC, Gigabit Ethernet and FireWire® 800 ports.

Both iMac and Mac mini meet stringent ENERGY STAR 5.2 requirements and achieve an EPEAT Gold rating.*** iMac uses up to 50 per cent less energy than the previous generation when idle, and features LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac mini retains its status as the world’s most energy-efficient desktop computer, using only 11 watts when idle. Both the iMac and Mac mini contain no brominated flame retardants, and use highly recyclable materials and material-efficient packaging designs.

iMac and Mac mini ship with OS X® Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay® Mirroring, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud® built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone®, iPad® and iPod touch®.

Pricing and Availability
The 21.5-inch iMac is available with a 2.7GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.2GHz and NVIDIA GeForce GT 640M graphics for a recommended retail price of NZ$1,999, and with a 2.9GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GT 650M graphics for a recommended retail price of NZ$2,399. The 21.5-inch iMac will be available in November through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers.

The 27-inch iMac is available with a 2.9GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GTX 660M graphics for a recommended retail price of NZ$2,799, and with a 3.2GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.6GHz and NVIDIA GeForce GTX 675MX graphics for a recommended retail price of NZ$3,199. The 27-inch iMac will be available in December through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers.

The Mac mini is available with a 2.5GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1GHz, 4GB of memory and a 500GB hard drive for a recommended retail price of NZ$949; a 2.3GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.3GHz, 4GB of memory and a 1TB hard drive for a recommended retail price of NZ$1,249; and a 2.3GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, OS X Server, 4GB of memory and two 1TB hard drives for a recommended retail price of NZ$1,579. The Mac mini is available today through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers.

Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/nz/imac or www.apple.com/nz/mac-mini.

*Testing conducted by Apple in October 2012 using preproduction iMac configurations. For more information visit www.apple.com/nz/imac/features/.
**Testing conducted by Apple in October 2012 using preproduction Mac mini configurations. For more information visit www.apple.com/nz/mac-mini/features.html.
***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of October 2012. EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 per cent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Alex Waldron
Apple
awaldron@apple.com
+61 2 8987 8670

]]> <![CDATA[iPhone 5 First Weekend Sales Top Five Million]]>
“Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible,” said Tim Cook, Apple’s CEO. “While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone.”

iPhone 5 is the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology* — all while delivering even better battery life.**

Pricing & Availability
iPhone 5 comes in either white and silver or black and slate, and will be available in New Zealand for a recommended retail price of NZ$1049 inc. GST for the 16GB model, NZ$1199 inc. GST for the 32GB model and NZ$1349 inc. GST for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com/nz) and select Apple Authorised Resellers. iPhone 4S will also be available for a recommended retail price of NZ$899 inc. GST and iPhone 4 for a recommended retail price of NZ$599 inc. GST.

iPhone 5 will be available on 28 September in Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.

Apple designs Mac computers — the best personal computers in the world — along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278

]]> <![CDATA[iPhone 5 Pre-Orders Top Two Million in First 24 Hours]]>
“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation* and an amazing new Flyover™ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook®, the simplest way to get all your passes in one place;**** and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud®.

Pricing & Availability
iPhone 5 will be available in the New Zealand on Friday, 28 September.

iPhone 5 comes in either white and silver or black and slate, and will be available in New Zealand for a recommended retail price of NZ$1049 inc. GST for the 16GB model, NZ$1199 inc. GST for the 32GB model and NZ$1349 inc. GST for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com/nz) and select Apple Authorised Resellers. iPhone 4S will also be available for a recommended retail price of NZ$899 inc. GST and iPhone 4 for a recommended retail price of NZ$599 inc. GST.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.
** Battery life depends on device settings, usage and other factors. Actual results vary.
*** Not all features are supported in all countries.

Apple designs Mac computers — the best personal computers in the world — along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPod devices and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278
]]> <![CDATA[Apple Introduces iPhone 5]]> SAN FRANCISCO - 13 September, 2012 - Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina™ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*—all while delivering even better battery life.** iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new features including: the all new Maps app with Apple-designed cartography and turn-by-turn navigation; Facebook integration; and Passbook® organisation.

“iPhone 5 is the most beautiful consumer device that we’ve ever created,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve packed an amazing amount of innovation and advanced technology into a thin and light, jewel-like device with a stunning 4-inch Retina display, blazing fast A6 chip, ultrafast wireless, even longer battery life; and we think customers are going to love it.”

iPhone 5 is the thinnest smartphone in the world, with an all-new 7.6 mm anodised aluminium body that is 18 per cent thinner and 20 per cent lighter than iPhone 4S. Designed with an unprecedented level of precision, iPhone 5 combines an anodised aluminium body with diamond cut chamfered edges and glass inlays for a truly incredible fit and finish.

The new 4-inch Retina display on iPhone 5 delivers even more pixels than iPhone 4S, making the already incredible Retina display even better. By making the screen taller, not wider, iPhone 5 is just as easy to use with one hand so you can tap, type and scroll the same way you always have, while enjoying even more of your content including amazing apps optimised for the larger Retina display, widescreen HD video, a full five days of your Calendar and more of every web page.

iPhone 5 supports ultrafast wireless standards including LTE and DC-HSDPA, so you can browse, download and stream content even faster. To support the latest LTE technology, Apple has pioneered a unique single-radio LTE solution that provides blazing fast speeds while fitting perfectly into the new remarkably thin design. iPhone 5 features dual-band 802.11n Wi-Fi support for a wireless experience up to 150 Mbps.***

The all-new A6 chip was designed by Apple to maximise performance and power efficiency to support all the incredible new features in iPhone 5, including the stunning new 4-inch Retina display—all while delivering even better battery life. With up to twice the CPU and graphics performance, almost everything you do on iPhone 5 is blazing fast for launching apps, loading web pages and downloading email attachments.

The 8 megapixel iSight® camera is the most popular camera in the world and with iPhone 5, it’s even better. The new camera is completely redesigned with incredible optical performance, yet amazingly it’s 25 per cent smaller than the camera in iPhone 4S. The new iSight camera in iPhone 5 features a sapphire crystal lens cover that is thinner and more durable than standard glass with the ability to provide crystal clear images. The new panorama feature lets you capture jaw-dropping panorama images of up to 28 megapixels by simply moving the camera across a scene in one smooth motion. New video features include improved stabilisation, video face detection for up to 10 faces and the ability to take still photos as you record. A new FaceTime® HD front facing camera makes FaceTime calls incredibly clear and can also be used for self portraits and recording 720p HD video. iPhone 5 also allows you to share photos with friends and family using iCloud’s Shared Photo Streams.

iPhone 5 features the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPhone 5 to legacy 30-pin accessories.****

iPhone 5 introduces new enhanced audio features including a new beam-forming, directional microphone system for higher quality sound, while background noise fades away with new noise cancelling technology. iPhone 5 now includes support for cellular wideband audio for crisper word clarity and more natural sounding speech. Wideband audio will be supported by over 20 carriers worldwide at launch. iPhone 5 comes with the new Apple EarPods™ featuring a breakthrough design for a more natural fit and increased durability, and an incredible acoustic quality typically reserved for higher-end earphones.

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation and an amazing new Flyover™ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook, the simplest way to get all your passes in one place; Siri and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud®.

Pricing & Availability

iPhone 5 comes in either white & silver or black & slate, and will be available in New Zealand for a recommended retail price of NZD$1049 inc. GST for the 16GB model, NZD$1199 inc. GST for the 32GB model and NZD$1349 inc. GST for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com/nz) and select Apple Authorised Resellers. iPhone 5 will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK on Friday, 21 September, and customers can pre-order their iPhone 5 beginning Friday, 14 September. iPhone 4S will also be available for a recommended retail price of NZD$899 inc. GST and iPhone 4 for a recommended retail price NZD$599 inc. GST. iOS 6 software will be available on Wednesday, 19 September as a free software update.

iPhone 5 will roll out worldwide to 22 more countries on 28 September, including New Zealand, Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.

* LTE is available through select carriers. Network speeds are dependent on carrier networks, check with your carrier for details.

** Battery life depends on device settings, usage and other factors. Actual results vary.

*** Based on theoretical speeds, actual speeds may vary.

**** Sold separately.

***** Not all features are supported in all countries.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

Fiona Martin

Apple

fmartin@apple.com

+61 2 8987 8230

Vispi Bhopti

Apple

vispi@apple.com

+61 2 8987 8278

]]> <![CDATA[Apple Introduces New iPod touch & iPod nano]]>
SAN FRANCISCO - 13 September, 2012 - Apple® today introduced the new lineup of the world’s most popular music players including the incredible all-new iPod touch® and reinvented iPod nano®. The new iPod touch is the thinnest iPod touch ever and features a brilliant 4-inch Retina™ display; a 5 megapixel iSight® camera with 1080p HD video recording; Apple’s A5 chip; Siri®, the intelligent assistant; and iOS 6, the world’s most advanced mobile operating system. The new iPod touch comes in a gorgeous new ultra-thin and light anodised aluminium design, and for the first time ever, iPod touch comes in five vibrant colours. The new iPod nano is the thinnest iPod® ever featuring a 2.5-inch Multi-Touch™ display; convenient navigation buttons; built-in Bluetooth for wireless listening; and the new iPod nano comes in seven gorgeous new colours.

“With over 350 million sold, iPod is the world’s most popular and beloved music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Music lovers may have a difficult time deciding between the reinvented iPod nano, the thinnest iPod ever, and the all-new iPod touch with its stunning 4-inch Retina display, 5 megapixel iSight camera and ultra-thin design—both in beautiful new colours.”

The new iPod touch has been redesigned with a brilliant 4-inch Retina display in an ultra-thin and light anodised aluminium body—the thinnest iPod touch ever at just 6 mm thin and weighing just 88 grams. With Apple’s dual-core A5 chip inside, iPod touch delivers up to twice the processing power and up to seven times faster graphics than the fourth generation iPod touch, all while maintaining incredible battery life of up to 40 hours of music playback and up to eight hours of video playback.* And, for the first time ever, iPod touch is available in five vibrant colours.

The new iPod touch includes a 5 megapixel iSight camera with autofocus, support for 1080p video recording with video image stabilisation, face detection and an LED flash, and the new panorama feature that lets you capture gorgeous panoramic photos by simply moving the camera across a scene. Every new iPod touch comes with a colour-matched iPod touch loop, a clever and convenient wrist strap you can use while taking photos, recording video and playing games.

The new iPod touch comes with iOS 6, the world’s most advanced mobile operating system with over 200 features, and for the first time, features Siri, the intelligent assistant that helps you get things done just by asking. The new iPod touch also includes: built-in Facebook integration with ability to post directly from Siri; Shared Photo Streams via iCloud®; and other key iOS features like iMessage™, FaceTime®, Mail and Game Center. Now you can wirelessly display your iPod touch screen right on your HDTV with AirPlay® Mirroring, allowing you to stream photos, videos, music, apps and play games on your big screen TV.**

The reinvented iPod nano is the thinnest iPod ever, at just 5 mm, and features the largest display ever built into an iPod nano, allowing you to enjoy more of your music, photos and widescreen videos. The new iPod nano features a 2.5-inch Multi-Touch display to make navigating your music even easier; a home button to quickly get back to your home screen; and convenient buttons to easily control volume and quickly play, pause or change songs without looking. The new iPod nano gives music lovers built-in Bluetooth for wireless listening with Bluetooth-enabled headphones, speakers and cars. At 30 hours, the new iPod nano offers the longest music playback of any iPod nano so you can enjoy your playlists* and FM radio even longer. With built-in fitness features including a pedometer and support for Nike+, iPod nano users will be ready to take their music walking, running or anywhere they like. The new iPod nano comes in seven gorgeous new colours with fun colour-matched wallpapers.

With the App Store℠ on iPod touch, users have access to the world’s largest and best collection of over 700,000 apps, including over 175,000 game and entertainment titles. Customers also have the iTunes Store® at their fingertips, giving them instant access to the world’s largest catalogue of song and movies to purchase and download directly to their iPod touch.

Both iPod touch and iPod nano come with the new Lightning™ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it’s reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPod touch and iPod nano to legacy 30-pin accessories.***

iPod touch and iPod nano also come with the new Apple EarPods™ featuring a breakthrough design for a more natural fit, increased durability and an incredible acoustic quality typically reserved for higher-end earphones.

Pricing & Availability

Pre-orders for the new iPod touch in pink, yellow, blue, white & silver, black & slate begin 14 September through the Apple Online Store (www.apple.com/nz) for a recommended retail price of NZD$459 inc. GST for the 32GB model and NZD$599 inc. GST for the 64GB model. The new iPod touch will be available in October through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers. The fourth generation iPod touch is available in black and white for a recommended retail price of NZD$299 inc. GST in a 16GB model and NZD$369 inc. GST in a 32GB model through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers. iPod touch requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. An Apple ID is required for some iPod touch features. iOS 6 will also be available as a free software update for iPod touch (fourth generation) customers allowing them to experience the amazing new features including Facebook-enabled apps like Photos; Shared Photo Streams via iCloud; and Passbook®, the simplest way to get all your passes in one place. 

iPod nano will be available in October in pink, yellow, blue, green, purple, silver and slate for a recommended retail price of NZD$229 inc. GST in a 16GB model through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers. iPod shuffle® is available today in pink, yellow, blue, green, purple, silver and slate for a recommended retail price of NZD$69 inc. GST in a 2GB model through the Apple Online Store (www.apple.com/nz) and Apple Authorised Resellers. iPod shuffle requires a Mac® with a USB 2.0, Mac OS® X v10.6.8 or later and iTunes® 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later. iPod nano requires a Mac with a USB 2.0 or USB 3.0 port, Mac OS X v10.6.8 or later and iTunes 10.7 or later; or a Windows PC with a USB 2.0 port and Windows 7, Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 10.7 or later.

(PRODUCT) RED models of iPod shuffle, iPod nano and iPod touch are available through the Apple Online Store (www.apple.com/nz).

* Battery life depends on device settings, usage and other factors. Actual results vary.

** AirPlay Mirroring is only supported on the fifth generation iPod touch.

*** Sold separately.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:

Fiona Martin
Apple
fmartin@apple.com
+61 2 8987 8230

Vispi Bhopti
Apple
vispi@apple.com
+61 2 8987 8278

]]>