Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, and a connection to the people and things you care about most. And it’s always just a glance away.

Track work outs, stay healthy and meet your fitness goals with your Apple Watch. It’s the fitness partner that fits on your wrist.

Move. Exercise. Stand.

Track all the ways you're active.

Activity rings show your daily activity. Make it your goal to close them every day. To keep you motivated there are awards, personalized coaching, and Activity competitions.

A healthy number of workouts.

From strength training to Pilates, HIIT to yoga, Apple Watch tracks all your favorite ways to work out — with the metrics you most want to see.

Make a splash with your watch.

Apple Watch is rated water resistant 50 meters.1 Perfect for swimming, surfing, or water balloon fights. Quick, duck!

Apple fitness plus

Fitness for all, powered by Apple Watch.

Introducing the first fitness experience powered by Apple Watch. With 11 workout types from 5 to 45 minutes. New guided meditations. Personal metrics from your Apple Watch synced to your iPhone, iPad, and Apple TV. And new workouts every week, all set to music from your favorite artists. Get three months free when you buy an Apple Watch.2

Learn more about Apple Fitness+

Wear your watch to bed, and Apple Watch can track your sleep. It’s always looking out for you.

It has your heart in mind.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition.3 But many people don't recognize the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

You snooze. You win.

The Sleep app doesn’t just track your sleep. It works with your iPhone to help you create a schedule and bedtime routine so you can meet your sleep goals.

Get help when you need it.

Apple Watch can detect if you’ve taken a hard fall and connect you with emergency services if you’re immobile.4 You can also get immediate help in an emergency — even when you’re traveling internationally — by pressing and holding the side button.5

Log in to your noggin.

Good health means not just exercising your body, but also training your mind. The new Reflect feature brings more mindfulness into your life as you focus on a short, thought-provoking theme. And the updated Breathe feature helps you focus, center, and connect.

Stay well-versed in your wellness.

Apple Watch has apps that help you focus on your overall health and wellness by letting you easily track your menstrual cycle,6 protect your hearing from loud sounds, and get reminders to wash your hands.

Only on Series 7

Blood oxygen. Key to your wellness.

Apple Watch Series 7 features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.7

Learn how to use the Blood Oxygen app

Only on Series 7

ECG on your wrist. Anytime, anywhere.

With the ECG app, Apple Watch Series 7 is capable of generating an ECG similar to a single-lead electrocardiogram.8 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Learn how to use the ECG app

It keeps you connected to the people and things you care about mostwith texts, calls, music and more..

Stay in touch with a tap.

Text, make calls, and listen to music with ease. And with available cellular, you can do it all without your phone.9 It makes leaving your phone behind something you can do on purpose.

Express yourself.

Composing messages is easy on Apple Watch. Use dictation, Scribble, and emoji all at once. Then spice it up with a GIF from #images or a personal photo of your own. Wish you could just type your message? Now you can with the new QWERTY keyboard on Apple Watch Series 7.

Stream 75 million songs with Apple Music.

Apple Music gives you a music collection that goes everywhere you do.10 And with Apple Podcasts and Audiobooks, you’ll always have something to listen to.

Put your money where your wrist is.

Store your credit, debit, and prepaid cards in the Wallet app, then use Apple Pay to buy almost anything — quickly and securely — with just a double click of the side button.11 Or send and receive money through the Messages app.

Never forget your key again.

Now you can store a digital key to your home in your Wallet, so it’s always with you. Home key works with a variety of popular lock brands and allows you to safely share your key with family, guests, or even a contractor.

Hey Siri. Do everything for me.

Find directions, figure out what song is playing, or even get a language translation just by raising your wrist and asking.

Improve your sense of direction.

With Maps, you can find driving, walking, transit, or cycling directions to wherever you’re going and get a tap on the wrist when it’s time to turn.

Tap into thousands of apps with the App Store.

The App Store on Apple Watch lets you find and download apps straight to your watch without having to take out your iPhone.

Apple Watch Family Setup feature.It can help
keep the family closer.

Family Setup lets everyone in on the fun.

Now you can get an Apple Watch for family members who don’t have an iPhone.12 Family Setup lets you pair a family member’s Apple Watch to your iPhone, so everyone can stay in touch. Fun for everyone. Perfect for you.

Kid-friendly features. Parent-friendly goals.

Kids can call, text, ask Siri questions, listen to music, use apps, and get their allowance through Apple Cash Family. Each watch has its own phone number, and you can approve whom kids contact. And Schooltime mode restricts app access when it’s time to study.

The perfect watch for Nana, Abuela,
Pawpaw, or Yeye.

Safety features like fall detection,13 Emergency SOS, and high and low heart rate notifications make Apple Watch great for older family members, even if they don’t own an iPhone. Calling, texting, and location sharing provide an easy way to stay connected with the family.

Control music on your iPhone, ping your iPhone to locate it, or unlock your Mac all with your Apple Watch. It’s well-acquainted with all your Apple devices.

No more hide-and-seek with your phone. Or AirPods. Or…

Ever lost your phone knowing it’s probably 10 feet away? The Find Devices app helps you quickly locate your lost Apple devices. And the Find Items app helps you find belongings connected to an AirTag. All from your wrist.

Have everything under remote control.

You can use Apple Watch as a remote control for music on your phone, to snap a picture on your iPhone camera, or to control your Apple TV. It’s the remote that’s impossible to lose.

The key to unlocking your Mac.

Just having your watch on is enough to unlock your Mac. All you have to do is be next to your computer when you wake it up. No password necessary.

With many customization options, It’s easy to make it yours.

Change your watch band. Change your look.

Watch bands come in many different styles, materials, and colors. You can swap them out in seconds, making it easy to find the right look for the right moment.

There’s a face for that.

Whether you like your watch face minimal or full of information, you can customize it to be exactly how you want it.

Find faces. Share them, too.

Discover the perfect watch face for whatever you’re into on the App Store or online. And share faces with friends by text or email.

Use AR to see
Apple Watch
Series 7.

Just open this page in Safari
on your iPhone or iPad.

Apple Fitness Plus

Get 3 months free when you buy an Apple Watch.2

Apple Watch Studio

Any case. Any band.
Any style you want.

Which Apple Watch
is right for you?

  • New

    Apple Watch
    Series 7

    Buy
    • 45mm or 41mm

      Swimproof 1

      Most crack-resistant
      front crystal

      Certified IP6X dust resistant 1

    • Always-On Retina display
      Nearly 20% larger than Apple Watch SE

      Over 50% larger
      than Series 3

    • Blood Oxygen app 7

    • ECG app 8

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification 3

    • Emergency SOS 4

      International
      emergency calling 5

      Fall detection

    • Cellular available 9

      Family Setup — pair multiple
      watches with one iPhone 12

  • Apple Watch

    SE

    Buy
    • 44mm or 40mm

      Swimproof 1

       
       

       
       

    • Retina display
      Over 30% larger
      than Series 3

       

       
       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification 3

    • Emergency SOS 4

      International
      emergency calling 5

      Fall detection

    • Cellular available 9

      Family Setup — pair multiple
      watches with one iPhone 12

  • Apple Watch
    Series 3

    Buy
    • 42mm or 38mm

      Swimproof 1

       
       

       

    • Retina display


       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification 3

    • Emergency SOS 4

       
       

       

    •  

Compare all models Shop Apple Watch