Front entrance of Apple Changsha in the IFS shopping mall, facing Huangxing Road.
Apple Changsha opens Saturday in the Changsha IFS mall, facing the bustling Huangxing Road.
Changsha, China Apple today previewed Apple Changsha, the first Apple Store in Hunan province. Situated in the heart of the provincial capital city, Apple Changsha’s location provides easy access for customers across central China.
“We are thrilled to be opening in Changsha, a community filled with creativity and profound cultural heritage,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “So many of our team members already call Hunan province home, and they are ready to welcome and support their neighbourhood at Apple Changsha.”
A number of display tables with customers and a freestanding video wall inside Apple Changsha.
Nearly 100 highly trained retail team members are ready to welcome the local Changsha community.
Retail team members on display tables using iMac inside Apple Changsha.
Surrounding the Forum are display tables and avenues, where customers can explore curated Apple products and accessories.
The new store is located in the popular Changsha IFS shopping mall and faces the bustling Huangxing Road, one of the top urban attractions in the city. Visitors entering the store from outside will encounter the uniquely designed double-height façade, which features a completely new gradient frit and mirrored coating treatment that blurs the transition from top to bottom and shifts in appearance during different times of day or seasons. The all-new glass façade was sustainably manufactured in Tianjin, China, and is the first Apple Store in the world to utilise this façade technique.
From the interior mall entrance, customers will immediately come across the Forum and the freestanding video wall, home to Today at Apple sessions. Led by Apple Creative Pros, free daily sessions provide creative inspiration, teach practical skills, and help customers learn how to go further with their Apple products. To celebrate the grand opening, Creative Pros will host the exclusively tailored Today at Apple session “Art Walk: Discover the Colours of Changsha” beginning 5 September, giving customers an opportunity to explore the city and capture its vibrant colours on iPad Pro. Visitors are able to register for the session today at apple.com.cn/today/event/art-walk-discover-the-colors-of-changsha.
People sitting around wooden boxes during a Today at Apple session led by a Creative Pro inside Apple Changsha.
The Forum is home to Today at Apple, bringing free daily sessions led by Creative Pros and the local creative community.
Surrounding the Forum are display tables and avenues, where customers can explore curated Apple products and accessories or receive personal technical support from Geniuses. Throughout the store, customers can get shopping help from Apple Specialists and learn more about monthly financing options, Apple’s trade-in program, or try the newly launched Apple Pickup service.
A number of display tables with retail team members and a freestanding video wall inside Apple Changsha.
Throughout the store, customers can get shopping help and support from Apple Specialists.
The new store includes nearly 100 highly trained retail team members, who collectively speak many languages including Chinese, English, Japanese, Korean, and French.
Freestanding video wall facing a number of display tables with Specialists around inside Apple Changsha.
From the interior mall entrance, customers will come across the Forum and freestanding video wall.
Apple Changsha opens Saturday, 4 September, at 10 a.m. CST in China. The store will open with the same health measures for both retail team members and visitors as seen in all Apple Store locations across China, including a mask requirement, temperature checks, and social distancing.
Retail team members setting up iPhone devices on display tables inside Apple Changsha.
Apple Changsha opens Saturday, 4 September, at 10 a.m. CST in China.
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