Apple Bağdat Caddesi in Istanbul, Turkey.
Apple Bağdat Caddesi opens as Apple’s third retail location in Turkey, situated in the heart of Istanbul.
ISTANBUL, TURKEY Apple today announced Apple Bağdat Caddesi will open on Friday, 22 October. Located in the heart of Istanbul, Apple Bağdat Caddesi will serve as Apple’s third retail location in Turkey. This two-level destination blends local materials with the latest store design to create an open and fluid space for customers to explore Apple’s products and services, or participate in free Today at Apple sessions.
“With the opening of Apple Bağdat Caddesi, we’re thrilled to build upon the deep and long-standing relationships we have with our customers in Turkey,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We can’t wait to welcome the local community to our newest store in Istanbul and bring them the best of Apple.”
To celebrate the opening, Apple will debut Perspektif Istanbul, a six-week Today at Apple program that pays homage to the city and its creatives. Hosted by 20 local artists, the series brings creativity, culture and technology together into an experience that examines topics and values important to the local community in Istanbul. Attendees will get a chance to join in-person and virtual sessions that include learning about traditional miniature drawing with illustrator Murat Palta, photographing the unseen with Magnum Photos photographer Sabiha Çimen, or creating a moving portrait with visual artist Sinan Tuncay.
The Forum at Apple Bağdat Caddesi in Istanbul, Turkey.
The entire space overlooks the exterior of the store through a 9.6-metre glass curtain, blurring the boundaries between inside and outside.
The store will also host an exclusive augmented reality (AR) exhibition developed by creative technologists Tin Nguyen and Ed Cutting, and Turkish sound artist Oğuz Öner. The experience transforms the store with an immersive digital installation and includes many other artists participating in Perspektif Istanbul. Using the latest iPad Pro and iPhone 13 Pro with LiDAR, visitors will be able to see ceramic vessels inspired by Ebru — the traditional art of paper marbling — in AR on their screens, and hear unique spatial sound elements.
Apple Bağdat Caddesi team member with iPad.
The store will host an exclusive augmented reality exhibition, transforming the store with an immersive digital installation.
Apple Bağdat Caddesi brings forward familiar design elements from Apple Store locations around the world and Apple Park in Cupertino, California, while integrating locally sourced Aksaray Yaylak granite and Turkish travertine. Housed under a floating carbon fibre roof, the retail location creates an urban oasis in the heart of the city, complete with a large, tree-filled garden.
The garden outside of Apple Bağdat Caddesi.
Apple Bağdat Caddesi creates an urban oasis in the heart of the city, complete with a tree-filled garden.
The avenues on the upper level at Apple Bağdat Caddesi.
The upper level is flanked by avenues, where customers can explore Apple’s latest products and services.
Once inside, visitors will find the video wall and Forum, home to Today at Apple sessions. The upper level is flanked by avenues, where customers can explore Apple’s latest products and services. The entire space overlooks the exterior of the store through a 9.6-metre glass curtain, blurring the boundaries between inside and outside. The interior is bathed in natural light through two large skylights that open to allow ventilation.
The stairs at Apple Bağdat Caddesi.
Apple Bağdat Caddesi features familiar designs from Apple Store locations around the world, while integrating locally sourced Aksaray Yaylak granite and Turkish travertine.
For 30 years, Apple has been a part of the Turkish community, and Apple Bağdat Caddesi’s team members look forward to deepening Apple’s relationship with local customers throughout Turkey. The diverse, 130-person team at Apple Bağdat Caddesi collectively speaks 14 languages and will welcome its first visitors on Friday, 22 October, at 10:00 am local time. Because the health and wellbeing of customers and team members is Apple’s top priority, the store will implement comprehensive health measures.
Additionally, visits to Apple Bağdat Caddesi on opening day will be by appointment only. Customers can choose from available times at apple.com/tr/retail/bagdatcaddesi. Capacity will be limited, so guests may experience waiting times before entering the store.
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Lené Ferris

Apple

lferris@apple.com

+61 404 577 121

Alex Waldron

Apple

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+61 427 803 741