UPDATE 10 November 2021

Holiday season kicks off at Apple

Apple launches this year’s Holiday Gift Guide and helps customers craft personalised holiday cards for friends and family

Apple’s new store at The Grove in Los Angeles opens on Friday, 19 November
Various Apple products and accessories superimposed in snowflake shapes.
Apple is celebrating the holidays and making it easier than ever to shop this season.
Starting today, Apple is celebrating the holidays at Apple Store locations and apple.com/au with the launch of the Holiday Gift Guide and personalised holiday cards from Today at Apple. With all-new line-ups of iPhone, iPad, Mac, Apple Watch, AirPods and so much more, customers can discover and shop for the latest Apple products more easily than ever this season.
“Our teams can’t wait to connect with customers to make this season special,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Whether in stores or online, our Apple Specialists are ready to welcome customers, offer gift recommendations and provide the support customers need throughout the holidays.”
Three personalised holiday cards from Today at Apple.
Today at Apple introduces personalised holiday cards created in collaboration with global artists.

Holiday Shopping at Apple

Apple Store locations are open and welcoming customers who want to experience the latest products. Whether online or in store, Apple Specialists are available to help customers find gifts for everyone on their list.
  • For customers looking to shop early and guarantee orders will arrive on time, Apple provides order-by dates for free home delivery across all products so customers can get their gifts when they need them.
  • Engraving adds that extra-special touch and is offered for free only at apple.com/au, where customers can personalise iPad, AirTag, AirPods and Apple Pencil with a mix of emoji, text and numbers.
  • Complementing a gift with an Apple accessory? Customers can check the Apple Store app for personalised recommendations and availability of an item.
  • Apple offers convenient same-day three-hour delivery and next-day delivery in a number of markets, as well as pick-up at local Apple Store locations.
The Holiday Gift Guide is available for customers needing a little more inspiration. With recommendations for photographers, creatives, and health and fitness and entertainment lovers, there are options for everyone, including:
  • The new iPhone 13 line-up, all with unparalleled new camera systems, a beautiful and durable design, amazing battery life and an advanced 5G experience, allows customers to capture the season like never before. Add on iPhone accessories like the iPhone Leather Case with MagSafe, iPhone Leather Wallet with MagSafe and more.
  • The completely re-imagined MacBook Pro with M1 Pro and M1 Max, the most powerful and advanced iPad and iPad mini ever, and Apple Pencil take one’s creative studio on the go.
  • Apple Watch Series 7, featuring a larger and more advanced display, enhanced durability, faster charging, new aluminium case colours, along with a range of new band colours and styles, helps customers keep wellbeing top of mind.
  • HomePod mini — available in orange, yellow and blue1 — and AirPods (3rd generation), featuring Adaptive EQ and spatial audio in a new contoured design, offer a great music experience for the holidays.

Today at Apple Holiday Cards

In collaboration with global artists Jocelyn Tsaih, Antti Kalevi and Hvass&Hannibal, Today at Apple introduces downloadable Keynote templates for customers to craft personalised holiday cards for everyone on their list. Using iPad or Mac, customers can choose from festive shapes, colourful stickers and backgrounds. They can customise their cards even further with photos, videos and a heartfelt message. Everyone can explore the work by the artists and create their own holiday cards at apple.com/au/shop/gifts.

Apple The Grove

Apple will also open a relocated store within The Grove in Los Angeles on 19 November. Originally opened in 2002, The Grove has been one of Apple’s most popular stores, having welcomed more than 27 million visitors in the past 19 years. The brand-new store is twice the size of the original and will serve as an entirely re-imagined destination for the LA community to discover Apple’s products and services, shop, get support and participate in free Today at Apple sessions.
Visitors are encouraged to check apple.com/au/retail for more information on hours, services, and the health and safety measures in place at their local store.
People walking in front of Apple The Grove in Los Angeles.
Apple The Grove opens Friday, 19 November just in time for the holidays.
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  1. HomePod mini in orange, yellow and blue available in November.

Press Contacts

Lené Ferris

Apple

lferris@apple.com

+61 404 577 121

Alex Waldron

Apple

awaldron@apple.com

+61 427 803 741