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UPDATE 27 January 2022

Apple spotlights Black voices during Black History Month

Apple Maps and Apple Books displayed on iPhone 13 Pro, and the new Apple Watch Black Unity Braided Solo Loop and Unity Lights watch face on Apple Watch Series 7.
Apple invites customers to celebrate Black History Month with a special focus on Black health and wellness through a variety of exclusive content and collections across products and services.
In celebration of Black History Month, Apple is spotlighting Black business and innovation, and amplifying Black voices with a variety of exclusive content and curated collections. Throughout the month, users can listen to special episodes of “The Message” on Apple Music 1 that discuss Black creators’ contributions to culture and the importance of health and wellness in the community; join new workouts that honour Black History Month on Apple Fitness+; discover new podcasts from Black creators about health, wellbeing, culture and history on Apple Podcasts; and much more. Starting today, customers can also enjoy a special edition Unity Lights watch face and order the new Apple Watch Black Unity Braided Solo Loop.

Apple Music

Apple Music is launching a campaign around the theme Music is Healing. Special episodes of “The Message” on Apple Music 1 will feature in-depth conversations between Ebro Darden, Apple Music’s head of Hip-Hop and R&B editorial, and guests. The radio episodes will contextualise contemporary issues around Black health and wellness, and highlight the historical perspective, achievements and contributions that Black people have made to culture. Music programming on the Apple Music Browse, Genre and Radio pages will highlight various interpretations around the themes of Movement, Black Love, Celebration and Peace. Apple Music TV will also have full-day takeovers of music videos inspired by the campaign.
Ebro Darden, Apple’s global editorial head of Hip-Hop and R&B.
Apple Music is launching special episodes of “The Message”, featuring Ebro Darden, head of Hip-Hop and R&B editorial, and guests, to discuss issues around Black health and wellness, and highlight the historical perspective, achievements and contributions that Black people have made to culture.

Apple Fitness+

To support users on their health and wellbeing journey, Fitness+ will feature new workouts that pay tribute to Black History Month, including playlists dedicated to celebrating Black artists, as well as two new meditations led by Fitness+ trainers Christian Howard and JoAnna Hardy, focused on the themes of gratitude and awareness. Throughout the month, users will also have the opportunity to participate in the Unity Challenge and earn a limited-edition award by closing their Move ring seven days in a row. The inclusive Fitness+ trainer team will also be wearing the new Apple Watch Unity Braided Solo Loop to celebrate Black History Month.
On 7 February, Fitness+ will also release a new episode of Time to Walk, an inspiring audio experience on Apple Watch, featuring activist Ayọ Tometi, one of the founders of the Black Lives Matter movement. On this walk, she talks about how the murder of Trayvon Martin deepened her commitment to activism, and why changing her name altered her outlook on life. That same day, Time to Run, an audio running experience designed to help users become more consistent and better runners, will introduce a new episode featuring Fitness+ trainer Cory Wharton-Malcolm, as he coaches runners through Atlanta, Georgia, with notable sights such as the Birth Home of Martin Luther King, Jr., and the International Civil Rights Walk of Fame.
Ayọ Tometi Time to Walk episode displayed on Apple Watch.
Beginning 7 February, Fitness+ users can enjoy a new inspiring Time to Walk episode featuring activist Ayọ Tometi, one of the founders of the Black Lives Matter movement.

Apple Podcasts

On Apple Podcasts, listeners can browse a vast catalogue of shows from Black creators and about Black history, health, wellbeing and culture. Apple Podcasts has also invited seven revelatory, would-be history-makers in podcasting to share their critically acclaimed work alongside episodes that inspire them. Listeners in the US can explore curated collections from bestselling author, professor and social commentator Roxane Gay; food writer, entrepreneur and founder of Whetstone Magazine Stephen Satterfield; former basketball player and sports TV personality Jay Williams; artist and poet Morgan Harper Nichols; founder of the Well-Read Black Girl reading network Glory Edim; and the founders of the financial literacy and lifestyle brand Earn Your Leisure, Rashad Bilal and Troy Millings.

Apple Watch

Apple is launching a special edition Apple Watch Black Unity Braided Solo Loop and matching Unity Lights watch face inspired by Afrofuturism, a philosophy that explores the Black experience through a narrative of science, technology and self-empowerment. As part of this launch, Apple is supporting organisations focused on advancing inclusion in science and technology for communities of colour through its Racial Equity and Justice Initiative.
Designed by members and allies of the Black creative community at Apple to celebrate Black history and culture, the Apple Watch Black Unity Braided Solo Loop and matching Unity Lights watch face honours generations of Black people across the African diaspora. This design symbolises a communal belief in the necessity for a more equitable world. The vibrant red and green colours of the Pan-African flag appear like speckled light across the black band.
The band is complemented by the Unity Lights watch face, which is designed using 2D ray tracing, a technology never before implemented for a watch face. Each pixel on the screen simulates the light and shadow falling across it, and the movement of the clock hands simultaneously reveals and hides the light, changing dynamically throughout the day. The Unity Lights watch face can be customised to be a full-screen or circular dial, and includes a black-and-white option, tick marks and up to four complications. iPhone, iPad and Mac users can also show their support for Black History Month by downloading Afrofuturism-inspired wallpapers available at apple.com/au.

App Store

The App Store is spotlighting a full range of apps that are enabling Black health and wellness in all areas of life, from financial to physical and mental wellbeing. Apple’s global editorial team will feature inspiring stories on apps, developers and influential voices empowering safe environments for Black communities. Among those individuals and apps are Black-owned apps like Irth that provide maternal health resources to Black women; outdoor and nature apps like AllTrails, Merlin Bird ID and Nike Run Club that are enabling solidarity among members of the Black community through fitness, nature and collective self-care; three bold content creators who are using Clubhouse, the social audio app, to level the playing field and raise one another up; and games like “Insecure: The Come Up Game” — inspired by the widely celebrated HBO series “Insecure”.
The App Store’s Black History Month spotlight displayed on iPhone 13 Pro.
Users can visit the App Store to discover a full range of apps that are enabling Black health and wellness in all areas of life. Art by Debora Cheyenne.

Apple Books

Apple Books is focusing on Black health and wellness by highlighting authors — like Harriet A Washington and Alex Elle — who tackle these multidimensional themes. With collections that explore their work, and other features recommending works by Black writers across a variety of genres, Apple Books will offer readers and listeners diverse perspectives on the richness of Black expression and experience.

Apple Maps

Apple Maps users can learn about Black history or discover Black-owned businesses through curated Guides. For users interested in expanding their knowledge of Black history, Discover Atlanta features Famous Auburn Avenue Black History Sites, National Park Foundation highlights National Parks that Honour Black History, The Philadelphia Inquirer gives users a way to Discover Philly’s anti-slavery sites, and Tinybeans outlines spots to learn about Black history throughout Los Angeles, New York City, San Diego, Seattle, and Washington, DC. Maps also helps users support Black-owned businesses with Guides from Complex celebrating Black-Owned Streetwear & Sneaker Stores; EatOkra, featuring food guides from Carla Hall, KJ Kearney and Pierre Thiam; and The Infatuation highlighting Black-owned restaurants in cities like Chicago, Miami and Philadelphia.

Apple TV App

The Apple TV app will feature guest-curated collections by prominent Black creators and stars — including Natasha Rothwell, Sam Richardson and more — who’ve shared what they watch to unwind. Viewers can also explore a spectrum of mood-based collections ranging from rest and romance to deep contemplation, as well as collections centred on wellness, spirituality and faith.
Apple TV Black History Month collections.
Users can watch guest-curated collections by prominent Black creators and stars who’ve shared what they watch to unwind, as well as collections centred on wellness, spirituality, faith and more. Art by Sophie Douala.

Apple News

Throughout the month of February, Apple News readers and listeners are invited to dive deep into the important work of today’s top Black journalists. Audiences can explore expert reporting and analysis on the Black experience through curated collections.

Shot on iPhone

Apple’s latest Shot on iPhone campaign, “Our Stories”, features portraits and video of four pioneers who are at the nexus of Black history — from an artist, to a costume designer, a music executive and a Michelin-starred chef. Each individual shares stories about their inspiration, life’s work and philosophy.
Pricing and Availability
  • The Black Unity Braided Solo Loop is available now on apple.com/au and in the Apple Store app, and will be available in selected Apple Store locations beginning Tuesday, 1 February, for RRP A$139 inc. GST.
  • The Black Unity Braided Solo Loop is compatible with Apple Watch SE and Apple Watch Series 4 or newer.
  • The Unity Lights watch face will be available today and requires Apple Watch Series 4 or later running watchOS 8.3, and iPhone 6s or later running iOS 15.2.
  • The Apple Watch Black Unity packaging, Apple Store locations and Apple Store app will feature App Clip functionality for customers to easily download the watch face, or customers can download from apple.com/au.
  • Fitness+ is available as a subscription service for A$14.99 inc. GST per month or A$119.99 inc. GST per year.
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