And the effort invisible.
Apple products work beautifully because our designers maintain an intense focus on simplicity and usability. They judge the success of their work not by everything they put into it, but by everything the user gets out of it.
Our team works closely with the hardware and software designers to optimize the user experience.
While in graduate school, Kristi explored the role of aesthetics in human experience and performance. It helped her understand just how much design can make technology more approachable and usable. Today, she brings this passion to her work as a Human Factors lead in Apple’s Industrial Design group.
For every Apple product, she and her teammates consider how the hardware and software design influences the user experience. On Apple Watch, for example, they obsess over details like how the product fits the wrist and how easy it is to put on and take off. On iPhone, they work to ensure that the interface and Multi-Touch display both respond to the user intent, no matter how the device is being held.
The Human Factors team’s emphasis on fit, comfort, and performance is a big reason nothing else looks or feels like an Apple product.
Design is more than the way something looks. Apple designers understand how design defines the entire experience.
Find a team and begin your own story here.
At Apple, the Industrial Design team plays a pivotal role at every stage of the product development process, from the preliminary concept to the production of the painstakingly crafted final product. This team is world-renowned for their meticulous attention to detail and the high-quality standards they use to select materials, manufacturing processes, and final colors and finishes. Their projects extend further than product categories to also support the design of accessories, packaging, and the Apple retail experience. Areas of work include Industrial/Product Design; CAD Sculpting; Human Factors Research; CNC Programming, Machining, and Operating; Precise Model Making and Prototyping; Color Engineering; and Textile/Materials Expertise.
Human Interface Design
This team conceptualizes, designs, and creates the user experience for all Apple products, services, and accessories. They consider each human interaction — including every visual, audible, and haptic experience — to create products that are not only beautiful, but also intuitive and useful. To reinforce that commitment, Apple provides this group with unparalleled levels of opportunity and resources, resulting in products that influence the industry as well as people’s lives. Areas of work include Prototype Design, Motion Design, Sound Design, Production Design, User Experience, and Production.
This group crafts the visual materials for every Apple product and service, creating the inspiration that’s fundamental to every new launch. Which means people all around the world see their work before they ever see the products themselves. Join them and your efforts will appear online, in our stores, in advertising, and beyond. Areas of work include Graphic Design, Typography, Packaging Design, Instructional Design, Merchandising, and Video and Motion Graphics.