Everyone Can Create

A collection of project guides that bring creative expression to every subject.

The projects in the Everyone Can Create guides teach students to develop and communicate ideas through video, photography, music, and drawing. And they help ignite creativity by giving teachers fun and meaningful ways to bring these skills into any lesson, at any grade level.

Download the project guides

Why creativity matters.

After 40 years working alongside educators, we’ve seen — and research has shown — that creative expression leads to deeper student engagement. And when students are more engaged, they take more ownership of their learning. Students become better problem solvers, communicators, and collaborators. They explore more and experiment more. They tell richer stories and find their own unique voices. They stretch their imaginations and make connections they might not otherwise make — and carry all these skills through everything they’ll do in school. And beyond.

See what real students have to say

Find the creative genius in every student.

Every student learns differently, finds inspiration in different places, and communicates ideas uniquely. Designed with the help of educators and creative professionals, Everyone Can Create includes four project guides that introduce the fundamental skills and techniques of video, photography, music and drawing. Students use free apps available on any iPad and take advantage of the built-in camera, microphone, speakers, Multi-Touch display, Voice Over, and Apple Pencil. And the Design Workbook helps them develop critical skills as they work through the phases of the creative process in building a final project.


Drawing encourages the mind to observe the world more closely, consider how things are put together and how they work. It lets students articulate concepts that exist only in their imaginations, in ways words just can’t. Students will learn skills like balance and symmetry, making lines, shapes, shading, color, and texture so they can illustrate with word art, doodling, portraits, and logo design.


By exploring and capturing photos, students can better understand the realities of the world around them. Using the iPad camera and the Photos app, they learn to identify and frame compelling subjects, experiment with light and shadow, and explore all aspects of composition — from point of view to depth to symmetry. They’ll use a variety of techniques to capture scenes, take a portrait, or compose a collage.


Video gives students a powerful means of interpreting ideas, expressing their thoughts, informing, influencing, and inspiring their audience. Using the iPad cameras and Clips or iMovie, students will learn about composition, lighting, camera angles, pacing, and how to establish setting to construct strong narratives through documentaries, live events, and short films.


Music is a language we can all understand. Starting with the basics of recording your voice, students will gain new confidence to tell and enhance stories through music and sound. They’ll develop the skills they need to make original podcasts, drumbeats, and songs while learning to use GarageBand on iPad.

Build creative expression into every lesson.

Everyone Can Create comes with teacher guides designed to help infuse creativity at every grade level. The guides for early learners and for upper grades include over 300 lesson ideas to add engaging projects in math, science, literacy and literature, history and social studies, and coding. Tools for lesson integration strategies — including alignment to national arts standards — help teachers bring these projects into the lesson they already teach. Grading rubrics support teachers in evaluating and assisting work cross creative mediums. And a Design Workbook helps students work through the creative process to take the skills they’ve learned in the Everyone Can Create project guides and develop a story that’s uniquely theirs.

Get hands-on with Everyone Can Create projects in Today at Apple Sessions.

Join us for Today at Apple sessions or Field Trips with your students at Apple Stores and explore creative expression on iPad. Based on the Everyone Can Create curriculum, you’ll work hands-on with creatives to learn how to enhance assignments in any subject or grade level with video, music, drawing, and photography.

Find sessions at a store near you

Be inspired by champions of creativity around the world.

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