Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, innovative safety features, and a connection to the people you care about most.

Fitness and Activity

Move. Exercise. Stand.
Reach your goals, one ring at a time.

Activity rings show your daily activity, including your active calories, total steps, and workouts completed. Make it your goal to close your rings every day. To keep you motivated there are awards, personalized coaching, and Activity competitions.

Measure all the ways you move.

From strength training and HIIT to Pilates and yoga, Apple Watch offers a healthy range of ways to track your workout. And it shows your progress with advanced metrics and views like Heart Rate Zones, Power, and Elevation.

Built to go the distance. And depth.

Designed for every kind of outdoor adventure in and out of the water, Apple Watch is perfect for hiking, biking, running, swimming, surfing, and those occasional water balloon fights.

Health and Safety

It has your heart in mind.

Unusually high or low heart rates and irregular heart rhythms (known as arrhythmias) could be signs of a serious condition.1 But many people don’t recognize the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

Available on Series 9

Blood oxygen. Key to your wellness.

Apple Watch features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.2

Learn how to use the Blood Oxygen app

Available on Series 9

ECG on your wrist. Anytime, anywhere.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.3 It’s a momentous achievement for a wearable device that can provide critical data for doctors and peace of mind for you.

Learn how to use the ECG app

Emergency services when you need them.

Apple Watch can detect if you’ve been in a severe car crash or taken a hard fall and connect you with emergency services, share your location, and notify your emergency contacts.4

Understand your cycle like never before.

Apple Watch has an innovative sensor that tracks your temperature while you sleep.5 Cycle Tracking uses this data to provide a retrospective estimate of when you ovulated, which can be helpful for family planning.6 As always, your data is private and secure.

You snooze. You win.

The Sleep app not only tracks your sleep, it works with your iPhone to help you create a bedtime routine and schedule. And you get deeper insights into your sleep stages during the night.


Stay in touch from your wrist.

Text, make calls, and listen to music with ease.

Keep track of your daily tasks.

Quickly access the latest information from your favorite apps, like Calendar, Mail, Weather, and more, with Smart Stack widgets. You’ll get upcoming meeting reminders, the day’s weather forecast, and even be notified when it’s time to leave for your lunch date.

Family Setup lets everyone in on the fun.

With Family Setup, everyone in the family can have an Apple Watch, even if they don’t have their own iPhone.(none) Your kids are able to make calls, text, listen to music, use apps, and let you know when they arrive at a destination safely.

No more hide-and-seek with your phone. Or AirPods. Or...

Ever lost your phone knowing it’s probably a few meters away? The Find Devices app helps you quickly locate your lost Apple devices. And with the Find Items app on your watch and Precision Finding7 app on your iPhone, you’ll always know where your AirTag-connected belongings are located.

Download. Access. Play. Everywhere you go.

Listen to millions of songs with Apple Music.8 Store your boarding passes and tickets with Wallet. Download new apps from the App Store straight to your watch. And do it all without ever having to take out your iPhone.


Change your watch band. Switch up your face.

With watch bands in a range of styles, materials, and colors and fully customizable watch faces, you can change your watch to fit your mood or the moment.

Which Apple Watch
is right for you?

Apple Watch

All the
Light on price.


44mm or 40mm
aluminum case size

combinations available

Retina display
Up to 1000 nits

S8 SiP


Find iPhone



High and low heart
rate notifications

Irregular rhythm

Low cardio
fitness notifications


Cycle Tracking6

Emergency SOS4

Fall Detection and
Crash Detection4


50m Water resistant





Up to 18 hours11

Low Power Mode


Apple Watch
Series 9

Powerful sensors,
advanced health features.


45mm or 41mm
aluminum or stainless
steel case size

combinations available

Always-On Retina display
Up to 2000 nits

S9 SiP

Double tap gesture

Precision Finding
for iPhone

Blood Oxygen app2

ECG app3

High and low heart
rate notifications

Irregular rhythm

Low cardio
fitness notifications

Temperature sensing5

Cycle Tracking
with retrospective
ovulation estimates6

Emergency SOS4

Fall Detection and
Crash Detection4


50m Water resistant





Up to 18 hours12

Up to 36 hours in
Low Power Mode12

Fast charging13

Compare all models