Apple Intelligence and Siri
Introducing Siri AI.
Truly helpful. Truly yours.
New Apple Intelligence features coming later this year.
Siri AI coming in English later this year.
Introducing the next generation of Apple Intelligence and Siri. Truly helpful AI that’s centred around you and your needs. Integrated into your apps, grounded in your context and private at every step. Coming later this year.
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New Siri AI. An even more capable AI assistant with expanded intelligence to be more helpful every day.1
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Type or talk naturally with Siri AI to find what you need and get more done.
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Next-generation Apple Intelligence enhances the apps you use most — like Photos, Messages and Safari.2
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Search and take action with Visual Intelligence, now on even more devices — iPad and Mac.3
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Transform your photos with easy-to-use AI editing tools like Spatial Reframing, Extend and Clean Up.
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Write with Siri virtually anywhere you type — compose, edit and send messages.
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Just ask Siri.
Powered by Apple Intelligence, Siri AI is your conversational AI assistant with entirely new capabilities. Ask open-ended questions, brainstorm ideas for work or creative projects, and engage in natural, back-and-forth conversations.
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Siri understands your personal context.
Siri AI can find relevant answers to what you’re looking for just by asking. Search for a photo from years ago, easily locate an email buried in your inbox or pull up the details from a note you saved.
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Take action in more apps.
Siri AI can take actions in apps like Messages, Music, Reminders and more based on what you’re doing in the moment. Quickly edit a message you just sent or add a song you hear in the car to your workout playlist.
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Tap into broad world knowledge.
Ask about virtually any topic that’s on your mind, from important facts to recipes and travel recommendations. Siri AI can reference information online to give you detailed, up-to-date insights.
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Introducing the Siri app.
A dedicated app brings together all your conversations in one place, so you can ask a question on your iPhone and pick up where you left off on your iPad. You can also pin conversations for easy access or start a new one.
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Customise how Siri sounds.
Pick a voice, then customise expressivity and pace until it clicks for you.4
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Siri AI in CarPlay.
On the road, ask Siri which trail your friend suggested and get the answer instantly. Siri in CarPlay keeps you informed without taking your hands off the wheel.5
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Siri mode in Camera.
Siri mode and Visual Intelligence let you search, ask questions and take action based on what’s around you with just a tap.
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New smart actions.
Visual Intelligence makes it easy to get nutritional information on a dish in front of you, turn a photo of a loyalty or membership card into a Wallet pass and more.
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Ask Siri about what’s in front of you.
Get information, take action and search visually using the content on your screen.
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Visual Intelligence with Siri on Mac.
Take a screenshot of what’s on your display, like an image or a PDF, and Visual Intelligence lets you search and take action.
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Visual Intelligence with Siri on iPad.
Ask Siri AI about virtually anything on your display with a screenshot. Just tap the item with your finger or circle it with Apple Pencil to find out more.
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Next-level intelligent photo editing.
Reframe a photo after it’s been taken with Spatial Reframing. Expand your shots with the Extend tool. And remove even larger objects with the enhanced Clean Up tool.
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Reframe your photo even after it’s taken.
Move the viewpoint, adjust the angle or zoom in as if you were repositioning the camera in the moment with Spatial Reframing.
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Express more with Image Playground.
Create unique, high-quality images in just about any style, including photorealistic. Modify and transform your images with just a description or using touch for endless possibilities.
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Image Wand.
Transform rough sketches into images in virtually any style right in Notes.
Available now
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Write with Siri virtually anywhere you type.
Siri AI can now generate a draft from scratch or provide feedback on what you’ve written. Just describe what you need in your own words. And in Messages and Mail, Siri AI can match your writing style, punctuation and tone.
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Get things done with Suggestions.
Messages and Mail offer suggestions to help you take quick actions based on context from your conversation — add a calendar event or search for a photo with just a tap.
Coming in English
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Proofread as you type.
Apple Intelligence automatically checks your grammar and spelling and offers suggestions virtually anywhere you type.
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Get relevant information while on a call.
Call Context can proactively surface relevant information from across apps when you’re calling a business — like a confirmation code from Mail when you call an airline.
Coming in English
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Communicate across languages.
Turn on Live Translation to automatically translate texts in Messages, display live translated captions in FaceTime, and get spoken translations for calls in the Phone app and conversations on your AirPods.
Available now
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Safari works smarter for you.
Now your tabs can be automatically grouped into topics, so related pages are easier to find. Safari Notify Me monitors pages for changes — for example, a price change or restock — and alerts you when it’s time to act. And you can create an extension that personalises website content and formatting or automates common Safari actions.
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Fix passwords with a tap.
The Passwords app alerts you to weak or compromised passwords and can update them on your behalf without the hassle.
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Describe a shortcut.
Automate daily tasks with a simple description. Just describe what you need, and Shortcuts creates an automation that connects actions across apps.
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Improved accuracy in Dictation.
A powerful new on-device model allows Dictation to understand you even better as you speak.6
Coming in English
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Describe a calendar event.
Add and edit events on your calendar with just a description. Change a lunch meeting to a coffee chat and the Calendar app will adjust the details.
Apple Intelligence and Siri AI features And so much more.
Accessibility.
VoiceOver describes your physical surroundings and onscreen content in richer detail. Magnifier zooms in so you can ask about what’s in frame. Accessibility Reader cleans up text for easier reading. Voice Control is more flexible, so you can interact with apps in your own words with less to memorise.
Genmoji.
Create high-quality Genmoji to match the moment.
Workout Buddy.
Get deeper insights and more data-rich motivation with enhancements in Workout Buddy. Train even without your iPhone nearby. And Workout Buddy is now available in Spanish.10
Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad and Mac through on-device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
Private Cloud Compute
- Your data is never stored
- Used only for your requests
- Verifiable privacy promise
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iPhone 17 Pro
Innovative design for ultimate
performance and battery life. -
iPhone Air
The thinnest iPhone ever.
With the power of pro inside. -
iPhone 17
Even more delightful.
Even more durable. -
iPhone 17e
Feature stacked.
Value packed. -
iPhone 16
Amazing performance.
Durable design.
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iPad Pro
The ultimate iPad experience with the most advanced technology.
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iPad Air
Serious performance in a
thin and light design. -
iPad mini
The full iPad experience in
an ultra-portable design.
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MacBook Neo A18 Pro chip
The magic of Mac at a surprising price.
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MacBook Air 13″ and 15″ M5 chip
Thin. Fast. Powerful and portable.
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MacBook Pro 14″ and 16″ M5, M5 Pro or M5 Max chip
The most advanced Mac laptops for
demanding tasks.
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iMac M4 chip
An all‑in‑one desktop for
creativity and productivity. -
Mac mini M4 or M4 Pro chip
The mini-est, most
affordable Mac desktop. -
Mac Studio M4 Max or M3 Ultra chip
Powerful performance and
connectivity for pros.
New possibilities for your favourite apps.
The Foundation Models framework, along with App Intents, APIs and frameworks, is built with privacy at the centre. Any app can tap into the on-device models that power Apple Intelligence, and the features you build work offline. And it’s all at no cost per request. App developers can easily integrate features like Siri, Writing Tools and Image Playground.
Learn more about developing for Apple Intelligence