Great music deserves great marketing. The key to a great marketing campaign is clear and effective messaging. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Music in marketing communications, including advertising, apps, websites, and printed promotions.
1.1 Badge Artwork
Use only the badge artwork provided by Apple. Never create your own Apple Music badge or change the artwork in any way.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the badge artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
1.2 Localized Badges
Apple offers the Listen on Apple Music, Watch on Apple Music, and Pre-add on Apple Music badge artwork translated into many languages. The trademark Apple Music always appears in English. Never translate the words Apple Music. Do not create your own translated or localized badge.
Users can pre-add items to their Apple Music accounts and receive an alert when the items are available for listening. Only use a “Pre-add on” badge to link to the pre-release album itself. Use of a pre-add badge to link to individual songs within a pre-release album or in conjunction with MusicKit is prohibited and constitutes a violation of our affiliate program terms.
Never use more than one of these badges in a piece of communication.
Download localized badges in every language we have available.
1.3 Badge Placement
Use only one Apple Music badge. Place the badge below or to the right of the images and copy promoting your content. Keep the badge smaller than the other images and main message. Don’t make it the dominant artwork.
If you include an Apple Music badge along with badges for other music services, place the Apple Music badge first in the lineup of badges.
1.4 Minimum Clear Space
Follow these guidelines for print and digital material: Minimum clear space around the badge should be at least one-tenth the height of the badge. Don’t place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
1.5 Minimum Size
Minimum badge size is 10 mm for printed materials and 30 pixels for digital use. Don’t make the badge the dominant graphic. The small badge should be 12 pixels high or larger.
On Mobile Devices
If you have advertising with very limited layout space, such as banners for mobile devices, use a badge size that’s clearly readable on these devices. Minimum clear space around the badge should be at least one-tenth the height of the badge.
The small Apple Music badge is for use when layout space is very limited or to accompany titles in a list.
1.6 Backgrounds
Do not alter the Apple-provided badge artwork in any way. The gray border around the badge is part of the badge artwork and must not be left out.
You can place the badge on these backgrounds:
1.7 Avoid Mistakes
Avoid mistakes. Use the artwork exactly as provided by Apple.
The Apple Music lockups are a combination of the Apple Music icon with the message Listen on Apple Music, Watch on Apple Music, or Pre-add on Apple Music set in specially designed type. Use only lockup artwork provided by Apple and do not alter the artwork in any way.
A lockup can be used in all marketing communications promoting music content on Apple Music. If badges from other music services appear on your communication, do not use a lockup. Instead, use the appropriate Apple Music badge.
The lockup is designed for greater graphic versatility and can be used on layouts where the Apple Music badge is either crowded by limited layout space or appears visually heavy in the layout. The lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple Music.
An Apple Music lockup is a promise to your audience of a high-quality listening experience. Follow these guidelines to make sure you’re using the Apple Music lockup correctly. Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Written approval from Apple is required for materials used in:
Be sure to allow at least seven business days for review and approval. See the Apple Approvals section for details.
2.1 Lockup Artwork
Use only the lockup artwork provided by Apple. Do not change the Apple-provided artwork in any way. Never build your own Apple Music lockup. Do not revise the Listen on, Watch on, or Pre-add on message.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the lockup artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
Color lockups, preferred:
Color lockup, black type Use on light backgrounds.
Color lockup, white type Use on dark backgrounds.
Solid lockups, optional:
All-black lockup Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on light-color backgrounds. The background shows through the music notes.
All-white lockup Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on dark-color backgrounds. The background shows through the music notes.
2.2 Localized Lockups
Apple offers the Listen on Apple Music, Watch on Apple Music, and Pre-add on Apple Music lockup artwork translated into many languages. The trademark Apple Music always appears in English. Never translate the words Apple Music. Do not create your own translated or localized badge.
Users can add pre-release albums to their library and will receive an alert when it is available for listening. Only use a “Pre-add on” lockup to link to the pre-release album itself. Use of a pre-add lockup to link to individual songs within a pre-release album or in conjunction with MusicKit is prohibited and constitutes a violation of our affiliate program terms.
Never use more than one of these lockups in a piece of communication.
Download localized badges in every language we have available.
2.3 Using the Lockup
Follow these requirements for using Apple Music lockups.
2.4 Minimum Clear Space
Follow these guidelines for print and digital material: Minimum clear space around the lockup should be at least one-quarter the height of the lockup. Do not place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
2.5 Minimum Size
Minimum lockup size is 6 mm for printed materials and 25 pixels for digital use. Do not make the lockup the dominant graphic.
On Mobile Devices If you have advertising with very limited layout space, such as banners for mobile devices, use a lockup size that’s clearly readable on these devices. Minimum clear space around the lockup should be at least one-tenth the height of the lockup.
2.6 Backgrounds
You can place the lockup on these backgrounds:
2.7 Avoid Mistakes
Avoid mistakes. Use artwork exactly as provided by Apple.
The Apple Music icon can be used alongside other social media icons that are similar in shape or size. The icon can also be used to link to music content within apps, where the Apple Music badge does not fit. Do not create your own icon. Only the versions shown here are approved.
Color icon, preferred Use on backgrounds that provide sufficient contrast
White icon, optional Use on dark backgrounds
Black icon, optional Use on light backgrounds
Color Icon Use the preferred color icon whenever other icons are also shown in color and whenever the background provides sufficient contrast.
Black Icon
White Icon
Custom Color Icon You can use a custom icon color when other social media icons also appear in the same custom color.
Avoid Mistakes
Apple Music Classical: Great music deserves great marketing. The key to a great marketing campaign is clear and effective messaging. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Music Classical in marketing communications, including advertising, apps, websites, and printed promotions.
A badge, lockup, or icon may be used to promote Apple Music Classical, the streaming service for classical music. If you use a badge, lockup, or icon in TV or print media, any marketing format with high visibility, or custom photography or video in which Apple products appear, please refer to Apple requirements.
4.1 Badge Artwork
Use only the badge artwork provided by Apple. Never create your own Apple Music Classical badge or change the artwork in any way.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the badge artwork in EPS format in the color profile (CMYK) that matches the color profile of your print production mechanical.
4.2 Lockup Artwork
The Apple Music Classical lockups are a combination of the Apple Music Classical icon with the message Listen on Apple Music Classical, Pre-add on Apple Music Classical, or Download Apple Music Classical set in specially designed type. Use only lockup artwork provided by Apple and do not alter the artwork in any way.
A lockup can be used in all marketing communications promoting music content on Apple Music Classical. If badges from other music services appear on your communication, do not use a lockup. Instead, use the appropriate Apple Music Classical badge.
The lockup is designed for greater graphic versatility and can be used on layouts where the Apple Music Classical badge is either crowded by limited layout space or appears visually heavy in the layout. The lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple Music Classical.
Use only the lockup artwork provided by Apple. Do not change the Apple-provided artwork in any way. Never build your own Apple Music Classical lockup. Do not revise the Listen on, Pre-add on, or Download Apple Music Classical message.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the lockup artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
Color lockups, preferred:
Color lockup, black type Use on light backgrounds.
Color lockup, white type Use on dark backgrounds.
Solid lockups, optional:
All-black lockup Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on light-color backgrounds. The background shows through the music notes.
All-white lockup Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on dark-color backgrounds. The background shows through the music notes.
4.3 Localized Badges and Lockups
Apple offers the Listen on Apple Music Classical, Pre-add on Apple Music Classical, and Download Apple Music Classical badge and lockup artwork translated into many languages. The trademark Apple Music Classical always appears in English. Never translate the words Apple Music Classical. Do not create your own translated or localized badges or lockups.
Use of a Pre-add on Apple Music Classical badge or lockup to link to individual tracks within a pre-release album or in conjunction with MusicKit is prohibited and constitutes a violation of our affiliate program terms.
Never use more than one of these badges or lockups in an individual communication.
Download localized badges one in every language we have available.
4.4 Using Badges and Lockups
Follow these requirements for using Apple Music Classical badges.
Follow these requirements for using Apple Music Classical lockups.
4.5 Minimum Clear Space
Follow these guidelines for print and digital material: Minimum clear space around the badge or lockup should be at least one-quarter the height of the badge or lockup. Do not place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
4.6 Minimum Size
Minimum badge size is 10 mm for printed materials and 30 pixels for digital use. Do not make the badge the dominant graphic.
Minimum lockup size is 6 mm for printed materials and 25 pixels for digital use. Do not make the lockup the dominant graphic.
4.7 Background
Do not alter the Apple-provided badge in any way. The gray border around the badge is part of the badge artwork and must not be left out.
You can place the badge or lockup on these backgrounds:
4.8 Avoid Mistakes
Avoid mistakes. Use the artwork exactly as provided by Apple.
4.9 Apple Music Classical Icon
The Apple Music Classical icon comes in a color version and a black-and-white version. Do not create your own icon. Only the versions shown here are approved for use. The color icon is preferred.
Color icon, preferred Use on backgrounds that provide sufficient contrast
White icon, optional Use on dark backgrounds
Black icon, optional Use on light backgrounds
Download the Apple Music Classical icon.
Color Icon
Use the preferred color icon whenever other icons are also shown in color and whenever the background provides sufficient contrast.
Black Icon
White Icon
Avoid Mistakes
Follow the typesetting and reference guidelines when mentioning Apple Music Classical or app features.
4.10 Apple Music Classical Messaging and Style
The key to a great marketing campaign is clear and effective messaging. To make sure that your content is the star of your message, we’ve included some tips to keep in mind when you promote Apple Music Classical.
Typesetting and Referencing
In headlines and body copy, the name Apple Music Classical is always typeset as three words with a space between Apple and Music and Classical. Apple, Music, and Classical are typeset with an uppercase A, an uppercase M, and an uppercase C followed by lowercase letters.
4.11 Messaging
Use the approved messaging lines below when talking about the benefits of Apple Music Classical within your own content.
Short sample message
Apple Music Classical: the app specifically designed for classical music
Medium sample message
Apple Music Classical, the app specifically designed for classical. It includes a search engine crafted for the genre, the highest audio quality and the largest classical music catalog. Apple Music Classical is included with your Apple Music subscription.
Long sample message
Introducing the app designed for classical. Apple Music Classical elevates your listening experience like never before. Explore the world’s largest classical music catalog, discover a powerful search designed specifically for its nuances, and listen to the highest audio quality available, with up to 192kHz/24-bit Hi-Res Lossless. All included with your Apple Music subscription.
Sample message lines
Use the words stream, listen, and playing rather than hear.
A lockup or icon may be used to promote the music recognition service and content (metadata) from ShazamKit. If using in marketing materials, please refer to Apple Approval Requirements.
5.1 Shazam Lockup
The Shazam lockup is comprised of the Shazam logo and word Shazam, set in specially designed type. If you are using the lockup, use only the artwork provided by Apple and do not alter the artwork in any way.
A Shazam lockup is a promise to your audience of a high-quality music recognition experience. Follow these guidelines to make sure you’re using the Shazam lockup correctly.
5.2 Using the lockup
Use only the lockup artwork provided by Apple. Do not alter the artwork or designed type in any way.
5.3 Minimum Clear Space
The minimum clear space of the logo is half the size of the icon (0.5 x).
5.4 Minimum Size
Minimum lockup size is 6 mm for printed materials and 22 pixels for digital use. Do not make the lockup the dominant graphic.
5.5 Background & Avoiding Mistakes
Avoid mistakes. Use artwork exactly as provided by Apple.
5.6 Shazam Icon
The Shazam icon comes in multiple variations and are supported for different use cases. Do not create your own icon. Only the versions shown here are approved for use. Shazam’s color icon is preferred.
5.7 In-App Messaging and Style
Follow the typesetting and reference guidelines when mentioning Shazam or app level features.
Typesetting and Referencing
Always use Shazam with a capital S followed by lowercase letters. If messaging Shazam History as an app level feature, avoid replacing History with an alternative word like Library and ensure the H in History is capitalized followed by lowercase letters.
You must provide a link to Apple Music wherever a badge or lockup is used online. You can link to any song, video, album, artist, or page on Apple Music. Apple Music–related text in body copy can also link to Apple Music.
6.1 Basic Linking
You can create links for Apple Music by using our Apple Music Toolbox. You can also find embeddable widgets for albums, songs, and playlists in the Toolbox. It’s everything you need to link to Apple Music, all in one convenient and easy-to-use place.
For more information on linking to Apple Music, review our Tools Guide and Linking Guide.
6.2 Advanced Linking
The Apple Music API is now part of MusicKit.
MusicKit on iOS lets users play Apple Music and their local music library natively from apps and games. When users provide permission to access their Apple Music account, apps can create playlists, add songs to their libraries, and play any of the millions of songs in the Apple Music catalog. If an app detects that a user is not yet an Apple Music member, you can offer a trial from within your app.
The key to a great marketing campaign is clear and effective messaging. To make sure that your content is the star of your message, we’ve included some tips to keep in mind when you promote Apple Music.
7.1 Messaging
Use the approved messaging lines below when talking about the benefits of Apple Music within your own content.
Short sample message
Listen to over 90 million songs, online or off, totally ad-free.
Long sample message
Listen to over 90 million songs, ad-free with zero commercials. Plus get unlimited downloads to your library, and listen anywhere without Wi-Fi or using data. There’s no commitment, you can cancel anytime.
Sample message lines
Use the words stream, listen, and playing rather than hear.
7.2 Referring to Spatial Audio
Use the approved messaging lines below when talking about the benefits of Spatial Audio on Apple Music. The words Spatial Audio are always typeset with an uppercase S followed by lowercase letters, and uppercase A followed by lowercase letters. The words Spatial Audio should be localized.
Shorter Messaging
Spatial Audio on Apple Music.
Experience Dolby Atmos now.
Longer Messaging
Spatial Audio on Apple Music.
Experience Dolby Atmos at no extra cost.
Sample message lines
7.3 Referring to iTunes
If you refer to iTunes in your communication, make sure you distinguish the offers.
Listen to <artist’s> new <song> on Apple Music or buy it on iTunes.
The word iTunes is always typeset with a lowercase i and an uppercase T followed by lowercase letters, even when it’s the first word in a sentence, paragraph, or title.
iTunes is always in English. Never translate the word iTunes, even when it is surrounded by copy or spoken communications in a language other than English.
7.4 Referring to Apple Music 1.
Always typeset Apple Music 1 with an uppercase A and an uppercase M followed by lowercase letters, then a letter space and the numeral 1.
Do not translate Apple Music 1. Always say the word one in Apple Music 1 in English even when spoken communications are in a language other than English.
7.5 Using Apple Music in Marketing Copy
Typesetting
Always typeset Apple Music as two words with an uppercase A and an uppercase M followed by lowercase letters.
Localization
Always use the name Apple Music in English, even when it appears within text in a language other than English. Do not translate the word Music within the name Apple Music. Do not transliterate Apple Music or Music, such as rendering it in katakana in Japanese. Do not translate Apple Music in spoken promotions such as radio advertising or voiceover scripts. Always say Apple Music in English, even when a promotion is being broadcast in a language other than English.
Language
Always say on Apple Music. Do not use from, at, or in.
Do not make Apple Music possessive. Do not say Apple Music's. Modifiers such as playlists, tracks, or songs can be plural or possessive.
Avoid redundancy when crafting a message.
When describing how to access Apple Music, you can refer to the Music app on iOS or to iTunes on OS X. You can also refer to the Music app on your iPhone or iTunes on your Mac. Do not refer to Apple Music as an app.
Do not use superlatives to describe Apple Music.
Referring to Apple
Always use the complete name Apple Music. Don’t use Apple alone.
Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from www.apple.com.
7.6 Using Apple Product Names
Follow these guidelines when using Apple product names. Your marketing message should focus on your content, not on Apple.
You must attribute trademarks and use the correct credit line for every Apple trademark used in your communication. See Legal Requirements.
7.7 Other Platforms and Devices
Do not use the company or brand names of competing mobile or desktop devices. Instead, refer to the operating system.
7.8 Graphics
Do not create graphics, illustrations, or logotypes to represent Apple Music. If Apple provides you with graphic assets or a layout template, do not alter the Apple Music identity graphics in any way. Use only the artwork provided by Apple.
Do not imitate Apple communications. Do not use copy, graphics, type, or layouts from www.apple.com. Your layout should reflect the look and feel of your brand.
Apple logo
In marketing headlines and copy, never replace the name Apple with the Apple logo. Spell out the full name Apple Music.
7.9 Contests and Sweepstakes
Apple doesn’t approve the use of Apple devices such as Apple Watch, iPhone, or iPad as prizes or rewards in contests and sweepstakes. Do not indicate that your contest or sweepstakes is sponsored or endorsed by Apple.
7.10 Legal Notifications
Provide appropriate credit attribution for Apple trademarks and use appropriate trademark symbols in your communications as described in Legal Requirements.
8.1 Requirements
Most marketing materials don’t require approval by Apple. However, we require that you obtain written approval from Apple for any material created for:
8.2 Submission Instructions
Send your materials to our support helpdesk. Give us at least seven working days to review your material.
Make sure you include:
If your material is less than 20MB in size, attach it to your email. Attachments larger than 20MB should be provided by FTP server or another web-delivery service. Make sure you provide the link or the user name and password for the FTP server.
All email should be in English. Include an English translation of your materials if necessary.
If we don’t respond within seven days, it doesn’t mean that the content has been approved.
We can review materials that are in progress. However, all final materials must be approved by Apple before publication.
Send your content in a standard format, such as PDF or JPG for images and MP4 for videos. Submit only high-resolution layouts and images.
9.1 Do Not Mislead
Never use Apple Music’s badges, lockups, and icons (or any other Apple trademarks) in a manner that is likely to be misleading or confusing about what content is available on Apple Music.
9.2 Credit Lines
Use the appropriate credit lines in all communications worldwide. List only the Apple trademarks actually used in your materials.
When using the name Apple Music in communications, include this credit line wherever legal copy is shown:
When using the name Beats 1 in communications, include this credit line wherever legal copy is shown:
Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Include the credit lines only once on your communication or website.
9.3 Trademark Symbols
In communications distributed only in the United States, the correct trademark symbol must follow any Apple trademark the first time it is mentioned in body copy. For Apple Music and Beats 1, use the service mark symbol (SM). Do not use a symbol in headlines.
Apple trademark symbols are listed on the Apple Trademark List.
9.4 Further Information
For the most current information on using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights.
10.1 Resources
Affiliate program information: https://www.apple.com/itunes/affiliates
Linking instructions: https://performance-partners.apple.com/linking
Guidelines for Using Apple Trademarks and Copyrights: https://www.apple.com/legal/intellectual-property/guidelinesfor3rdparties.html
10.2 Contacting Apple
For questions about the affiliate program or linking: https://appleservices-marketing.zendesk.com/hc/en-us/requests/new
For questions about badge use and branding or approval of marketing materials: https://apple.co/idguide-submission
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