Great podcasts deserve great marketing. The key to a great marketing campaign is clear and effective messaging. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Podcasts in marketing communications, including advertising, apps, websites, and printed promotions.
Create a clear and memorable call to action by including the Listen on Apple Podcasts badge in digital and printed marketing materials.
Use the Listen on Apple Podcasts badge when linking to episodes, shows, or channels on Apple Podcasts.
1.1 Badge Artwork
Use only the badge artwork provided by Apple. Never create your own Apple Podcasts badge or change the artwork in any way.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the badge artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
1.2 Localized Badges
Apple offers the Listen on Apple Podcasts badge artwork with the words Listen on translated into many languages. The trademark Apple Podcasts always appears in English. Never translate the words Apple Podcasts. Do not create your own translated or localized badge.
Download localized badges in every language we have available.
1.3 Badge Placement
Use only one Listen on Apple Podcasts badge. Place the badge below or to the right of the images and copy promoting your content. Keep the badge smaller than the other images and main message. Don’t make it the dominant artwork.
If you include the Listen on Apple Podcasts badge along with badges for other services, place the Apple Podcasts badge first in the lineup of badges.
Do not display the Listen on Apple Podcasts badge and the Apple Podcasts icon together.
1.4 Minimum Clear Space
Follow these guidelines for print and digital material: Minimum clear space around the badge should be at least one-tenth the height of the badge. Don’t place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
1.5 Minimum Size
Minimum badge size is 8 mm for printed materials and 30 pixels for digital use. Don’t make the badge the dominant graphic. The small badge should be 12 pixels high or larger.
On Mobile Devices
If you have advertising with very limited layout space, such as banners for mobile devices, use a badge size that’s clearly readable on these devices. Minimum clear space around the badge should be at least one-tenth the height of the badge.
1.6 Backgrounds
Do not alter the Apple-provided badge artwork in any way. The gray border around the badge is part of the badge artwork and must not be left out.
You can place the badge on these backgrounds:
1.7 Avoid Mistakes
Avoid mistakes. Use the artwork exactly as provided by Apple.
1.8 Examples
Web PagePlace the Listen on Apple Podcasts badge directly within or near content related to the podcast. The badge must link to a show on Apple Podcasts.
SocialInclude the Listen on Apple Podcasts badge in the header of your social pages, so your social media followers know they can find your show on Apple Podcasts.
AppPlace the Listen on Apple Podcasts badge directly within or near content related to the Podcast. The badge must link to a show on Apple Podcasts.
Print Ad Place the Listen on Apple Podcasts badge adjacent to or immediately following imagery or messaging about your show. You should make clear what content is offered on Apple Podcasts.
The Listen on Apple Podcasts lockup is a combination of the Apple Podcasts icon with the message Listen on Apple Podcasts set in specially designed type. The lockup does not contain a border, and the elements are not contained inside a shape. Use only the artwork provided by Apple and do not alter the artwork in any way
Use the Listen on Apple Podcasts lockup when linking to episodes, shows, or channels on Apple Podcasts.
A lockup can be used in all marketing communications promoting podcast content on Apple Podcasts. If badges from other podcast services appear on your communication, do not use a lockup. Instead, use the appropriate Apple Podcasts badge.
The Listen on Apple Podcasts lockup is designed for greater graphic versatility and can be used on layouts where the Listen on Apple Podcasts badge is either crowded by limited layout space or appears visually heavy in the layout. The Listen on Apple Podcasts lockup is especially suited to banner ads, print ads, and other forms of advertising. Whenever a lockup is used online, you must include a link to Apple Podcasts.
The Listen on Apple Podcasts lockup is a promise to your audience of a high-quality listening experience. Follow these guidelines to make sure you’re using the Apple Podcasts lockup correctly. Marketing materials don’t usually require approval by Apple, but there are a few exceptions. Written approval from Apple is required for materials used in:
Be sure to allow at least seven business days for review and approval. See the Apple Approvals section for details.
2.1 Lockup Artwork
Use only the lockup artwork provided by Apple. Do not change the Apple-provided artwork in any way. Never build your own Apple Podcasts lockup. Do not revise the Listen on message.
If you create marketing material for the web or onscreen communications, use the high-resolution scalable artwork in SVG format. For printed material, use the Listen on Apple Podcasts lockup artwork in EPS format in the color profile (CMYK or RGB) that matches the color profile of your print production mechanical.
Color lockups, preferred:
Color lockup, black type
Use on light backgrounds.
Color lockup, white type
Use on dark backgrounds.
Solid lockups, optional:
All-black lockup
Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on light-color backgrounds. The background shows through the broadcast beacon.
All-white lockup
Use on layouts with minimal color or when the preferred color lockup does not appear clearly against the background. Use on dark-color backgrounds. The background shows through the broadcast beacon.
2.2 Localized Lockups
Apple offers the Listen on Apple Podcasts lockup artwork with the words Listen on translated into many languages. The trademark Apple Podcasts always appears in English. Never translate the words Apple Podcasts. Do not create your own translated or localized badge.
Download localized badges in every language we have available.
2.3 Using the Lockup
Follow these requirements for using the Listen on Apple Podcasts lockup.
2.4 Minimum Clear Space
Follow these guidelines for print and digital material: Minimum clear space around the lockup should be at least one-quarter the height of the lockup. Do not place photos, typography, or other graphic elements inside the minimum clear space area. Allow more space whenever possible.
2.5 Minimum Size
Minimum lockup size is 6 mm for printed materials and 25 pixels for digital use. Do not make the lockup the dominant graphic.
On Mobile Devices
If you have advertising with very limited layout space, such as banners for mobile devices, use a lockup size that’s clearly readable on these devices. Minimum clear space around the lockup should be at least one-tenth the height of the lockup.
2.6 Backgrounds
You can place the lockup on these backgrounds:
2.7 Avoid Mistakes
Avoid mistakes. Use artwork exactly as provided by Apple.
Use the Apple Podcasts icon only when displaying an array of icons with similar shape and size. Do not use the Apple Podcasts icon instead of the Apple Podcasts badge in marketing communications, even if layout space is limited.
Only the versions of the Apple Podcasts icon shown here are approved by Apple for display alongside icons that are a similar shape and size.
Artwork of the Apple Podcasts icon is provided as PSD layered artwork with color, white, and black icon artwork on separate layers.
Color icon, preferred Use on backgrounds that provide sufficient contrast.
White icon, optional For use when other icons also appear in white, or on very dark backgrounds where the black icon is not clearly legible.
Black icon, optional Use on color backgrounds to provide sufficient contrast.
Color Icon
Use the preferred color icon whenever other icons are also shown in color and whenever the background provides sufficient contrast.
Black Icon
White Icon
Custom color icon
You can use a custom icon color when other social media icons also appear in the same custom color.
Avoid Mistakes
You must provide a link to Apple Podcasts wherever a badge or lockup is used online. You can link to any show, episode, or channel on Apple Podcasts. Apple Podcasts–related text in body copy can also link to Apple Podcasts.
4.1 Linking to Your Podcast
Additionally, you can create links by using our Apple Podcasts Toolbox. You can also find embeddable players for shows and episodes in the Toolbox. It has everything you need to link to Apple Podcasts, all in one convenient and easy-to-use place.
4.2 Earn Commission with the Affiliate Program
If you join the Apple Services Performance Partner (affiliate) program, you’ll also earn commissions each time a subscription purchase is made from an affiliated link you share.
For more information on the program and how to apply, visit Podcasts for Creators.
Once you become a partner in our program, get familiar with your affiliate token and how to encode (or “affiliate”) every link you create, so you can do it quickly and make it part of your everyday routine. Learn more about how to set this up properly on our Resources Site.
The key to a great marketing campaign is clear and effective messaging. Here are some tips to keep in mind when you promote your podcast:
5.1 Suggested Messaging
5.2 Spelling and language
Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List.
5.3 Creating Links to Apple Products
Instructions for creating links to podcasts on Apple Podcasts can be found under the Linking to Your Content section.
5.4 Definitions
5.5 Using Apple Podcasts in Marketing Copy
Typesetting
When using the name Podcasts or Apple Podcasts in headlines or copy, always typeset Apple Podcasts with an uppercase A and an uppercase P followed by lowercase letters. Apple Podcasts is set as two words. Apple Podcasts is plural.
If a headline is typeset all uppercase, the words Apple Podcasts within the headline can also be set all uppercase.
Localization
Always use the name Apple Podcasts in English, even when it appears within text in a language other than English. Do not translate the words Apple, Podcasts, or Apple Podcasts. Do not transliterate Apple Podcasts or Podcasts, such as rendering it in katakana in Japanese. Do not translate Apple Podcasts in spoken promotions such as radio advertising or voiceover scripts. Always say Apple, Podcasts, and Apple Podcasts in English, even when a promotion is being broadcast in a language other than English.
Language
Always say on Apple Podcasts. Do not use from, at, or in.
Do not make Apple Podcasts possessive. Do not say Apple Podcasts’. Modifiers such as episodes, shows, or channels can be plural or possessive.
Avoid redundancy when crafting a message.
When describing how to access Apple Podcasts, refer to Apple Podcasts or the Podcasts app from Apple on the first mention. In subsequent references, just Podcasts can be used.
Do not use superlatives to describe Apple Podcasts.
Referring to Apple
Always use the complete name Apple Podcasts. Don’t use Apple alone.
Do not indicate any kind of sponsorship or endorsement by Apple. Do not imitate Apple communications. Do not use product images or headlines and copy from www.apple.com.
5.6 Using Apple Product Names
Follow these guidelines when using Apple product names. Your marketing message should focus on your content, not on Apple.
Use Apple product names such as Apple Watch, iPhone, iPad, iPod touch, CarPlay, HomePod, and Mac to indicate that your podcast or content can be enjoyed on these devices. Do not list Apple products that aren’t supported.
Always use the correct Apple product names with proper capitalization: iPhone, iPad, and iPod touch. Don’t use variations such as touch or iTouch.
The product names iPhone, iPad, and iPod are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title. The word touch in iPod touch is always typeset with a lowercase t.
Always use Apple product names such as Apple Watch, iPhone, and iPad in singular form. Never make Apple product names plural. Instead, use modifiers in plural form, such as Apple Watch collections or iPhone models.
Do not translate Apple Watch, iPhone, iPad, iPod touch, or any other Apple trademark. Always set Apple trademarks in English, even when they appear in copy in a language other than English.
Do not refer to Apple devices using generic terms such as smartphones or tablets. Use the specific Apple product names.
Do not imply that your podcast is sponsored or endorsed by Apple.
You must attribute trademarks and use the correct credit line for every Apple trademark used in your communication. See the Apple Legal Requirements section.
5.7 Graphics
Do not create graphics, illustrations, or logotypes to represent Apple Podcasts. If Apple provides you with graphic assets or a layout template, do not alter the Apple Podcasts identity graphics in any way. Use only the artwork provided by Apple.
Do not imitate Apple communications. Do not use copy, graphics, type, or layouts from www.apple.com. Your layout should reflect the look and feel of your brand
Apple Logo
In marketing headlines and copy, never replace the name Apple with the Apple logo. Spell out the full name Apple Podcasts.
5.8 Legal Notifications
Provide appropriate credit attribution for Apple trademarks and use appropriate trademark symbols in your communications as described in the Apple Legal Requirements section.
As stated previously, most marketing materials don’t require approval by Apple. However, we require that you obtain written approval from Apple for any material created for:
Be sure to allow at least seven business days for review and approval.
6.1 Submission Requirements
Send your materials to our support helpdesk. At least seven working days are required to review your material. Make sure you include:
6.2 Submission Instructions
7.1 Do Not Mislead
Never use Apple Podcasts badges, lockups, and icons (or any other Apple trademarks) in a manner that is likely to be misleading or confusing about what content is available on Apple Podcasts.
7.2 Credit Lines
Use the appropriate credit lines in all communications worldwide. List only the trademarks actually used in your materials.
When using the name Apple Podcasts in communications, include this credit line wherever legal copy is shown.
Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.
Place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Include the credit lines only once on your communication or website.
7.3 Trademark Symbols
In communications distributed only in the United States, the appropriate symbol (™, SM, or ®) must follow each Apple trademark the first time it is mentioned in body copy.
For example: iPhone®, iPad® and iPod touch®
For communications developed for mobile devices, follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links to legal copy.
For the correct trademark symbols, refer to the Apple Trademark List.
7.4 Association with Apple
Your images including your content within iPhone, iPad, iPod touch and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with Apple Podcasts, iTunes, iPhone, iPad, iPod touch, Apple TV or Apple itself.
7.5 Translations
With Apple’s approval, a translation of the legal notice and credit lines (but not the trademarks) can be used in materials distributed outside the U.S. Never translate an Apple trademark.
7.6 Further Information
For the most current information on using Apple trademarks, visit Guidelines for Using Apple Trademarks and Copyrights.
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