Why Apple Watch

It’s the ultimate device for a healthy life.

Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, innovative safety features and a connection to the people you care about most.

Fitness and Activity

Move. Exercise. Stand.
Reach your goals, one ring at a time.

Activity rings show your daily activity, including your active calories, total steps and workouts completed. Make it your goal to close your rings every day. To keep you motivated, there are awards, personalised coaching and Activity competitions.

Measure all the ways you move.

From strength training and HIIT to Pilates and yoga, Apple Watch offers a healthy range of ways to track your workout. And it shows your progress with advanced metrics and views like Heart Rate Zones, Power and Elevation.

Built to go the distance. And depth.

Designed for every kind of outdoor adventure in and out of the water, Apple Watch is perfect for hiking, biking, running, swimming, surfing and those occasional water balloon fights. And with Apple Watch Ultra 2, you can snorkel, scuba dive and freedive down to 40 metres.1

Health and Safety

It has your heart in mind.

Unusually high or low heart rates could be signs of a serious condition. But many people don’t recognise the symptoms, so the underlying causes often go undiagnosed. Notifications in the Heart Rate app will alert you to these irregularities so you can take action and consult your doctor.

Learn more about heart health notifications

Available on Series 9 and Ultra 2

Blood oxygen. Key to your wellness.

Apple Watch features an advanced sensor and app to measure your blood oxygen levels, an important indicator of your overall wellness.3

Learn how to use the Blood Oxygen app

Emergency services when you need them.

Apple Watch can detect if you’ve been in a severe car crash or taken a hard fall and connect you with emergency services, share your location and notify your emergency contacts.5 And with Apple Watch Ultra 2, you’ll be equipped with an 86-decibel Siren that can be heard up to 180 metres away.

Understand your cycle like never before.

Apple Watch has an innovative sensor that tracks your temperature while you sleep.6 Cycle Tracking uses this data to provide a retrospective estimate of when you ovulated, which can be helpful for family planning.7 As always, your data is private and secure.

You snooze. You win.

The Sleep app not only tracks your sleep, it works with your iPhone to help you create a bedtime routine and schedule. And you get deeper insights into your sleep stages during the night.

Connectivity

Stay in touch from your wrist.

Text, make calls and listen to music with ease. And with available mobile connectivity, you can do it all without your phone.8 It makes leaving your phone behind something you can do on purpose.

Mobile Connectivity
Stay close to what you care about.

Feel free to grab just your watch and go. Apple Watch with mobile connectivity keeps you connected to everything you care about, even when you don’t have your iPhone.8 And a host of safety features helps give you peace of mind whether you’re on the road, trail or course.

All the right connections.

With Apple Watch and mobile connectivity, you’ve got everything you need, wherever the great outdoors beckons. You won’t miss a call, text or notification, even if you don’t have your iPhone.8 From music to podcasts, Apple Watch streams non-stop motivation. And with maps on your wrist, you’ll always know which way you’re headed.

Safety first. And second.

With Emergency SOS and fall detection, safety is always close at hand. Just press and hold the side button, and Emergency SOS will summon immediate help — all over the world.5 Even if you haven’t signed up for a mobile service plan. And if you ever take a hard fall and are immobilised, fall detection will connect you with emergency services.

Get set up.

Activate your mobile service plan from the Apple Watch app on your iPhone. It’s supported by all the major carriers, and you can cancel at any time.

Keep track of your daily tasks.

Quickly access the latest information from your favourite apps, like Calendar, Mail, Weather and more, with Smart Stack widgets. You’ll get upcoming meeting reminders, the day’s weather forecast and even be notified when it’s time to leave for your lunch date.

No more hide-and-seek with your phone. Or AirPods. Or...

Ever lost your phone knowing it’s probably just a few metres away? The Find Devices app helps you quickly locate your lost Apple devices. And with the Find Items app on your watch and Precision Finding on your iPhone,9 you’ll always know where your AirTag-connected belongings are located.

Stream. Download. Pay. Play. Everywhere you go.

Stream over 100 million songs with Apple Music.10 Purchase things quickly and securely with Apple Pay.11 Download new apps from the App Store straight to your watch. And do it all without ever having to take out your iPhone.

Customisation

Change your watch strap. Switch up your face.

With watch straps in a range of styles, materials and colours and fully customisable watch faces, you can change your watch to fit your mood or the moment.

Apple Fitness Plus

Apple Fitness Plus

From HIIT to meditation, there’s something for everyone.

Try it free12
Learn more

Which Apple Watch
is right for you?

Apple Watch
SE

All the
essentials.
Light on the pocket.

Buy
Learn more

44mm or 40mm
aluminium case size

Carbon-neutral
combinations available13

Retina display
Up to 1,000 nits

S8 SiP

 

Find iPhone

 

 

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

 

Cycle Tracking7

Emergency SOS5

International
emergency calling14

Fall Detection and
Crash Detection5

 

50m Water resistant

Swimproof15

 

 

GPS

Available mobile
connectivity8

Up to 18 hours17

Low Power Mode

 

Apple Watch
Series 9

Powerful sensors,
advanced health features.

Buy
Learn more

45mm or 41mm
aluminium or
stainless
steel case size

Carbon-neutral
combinations available13

Always-On Retina display
Up to 2,000 nits

S9 SiP

Double tap gesture

Precision Finding
for iPhone9

Blood Oxygen app3

ECG app4

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

Temperature sensing6

Cycle Tracking
with retrospective
ovulation estimates7

Emergency SOS5

International
emergency calling14

Fall Detection and
Crash Detection5

 

50m Water resistant

Swimproof16

 

 

GPS

Available mobile
connectivity8

Up to 18 hours18

Up to 36 hours in
Low Power Mode18

Fast charging20

Apple Watch
Ultra 2

The most rugged
and capable.

Buy
Learn more

49mm titanium
case size

Carbon-neutral
combinations available13

Always-On Retina display
Up to 3,000 nits

S9 SiP

Double tap gesture

Precision Finding
for iPhone9

Blood Oxygen app3

ECG app4

High and low heart
rate notifications

Irregular rhythm
notifications2

Low cardio
fitness notifications

Temperature sensing6

Cycle Tracking
with retrospective
ovulation estimates7

Emergency SOS5

International
emergency calling14

Fall Detection and
Crash Detection5

Siren

100m Water resistant

Swimproof1

High-speed water sports

Recreational dive to 40m

Precision
dual-frequency GPS

Mobile
connectivity8

Up to 36 hours19

Up to 72 hours in
Low Power Mode19

Fast charging21

Compare all models Shop Apple Watch