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April 2021

April 21, 2021 UPDATE

Apple Celebrates Earth Day 2021

Apple celebrates Earth Day with activities and curated content in the App Store, the Apple TV app, Apple Books, Apple Podcasts, and more.

April 2, 2021 PRESS RELEASE

Apple Arcade expands its award-winning catalog to more than 180 games

Apple Arcade Originals is joined by two new categories, Timeless Classics and App Store Greats, all with no ads or in-app purchases.

April 2020

April 21, 2020 PRESS RELEASE

Apple Services now available in more countries around the world

Starting today, even more customers around the world can enjoy the App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud.

December 2019

December 12, 2019 UPDATE

Apple launches new “Ultimate Rivals” sports game franchise on Apple Arcade

Apple today revealed “Ultimate Rivals” from Bit Fry Game Studios, a new sports game franchise that brings together athletes across professional sports.

December 2, 2019 UPDATE

Apple celebrates the best apps and games of 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019.

September 2019

September 16, 2019 UPDATE

Apple Arcade: It’s time to play

Game developers have woven artistry, curiosity and a lot of heart into a curated selection of unprecedented games made possible by Apple Arcade.

September 10, 2019 PHOTOS

Highlights from Apple’s keynote event

Photos of the exciting announcements from Apple’s September 10, 2019 event at Steve Jobs Theater.

September 10, 2019 PRESS RELEASE

Apple Arcade invites you to play something extraordinary

Apple today announced that Apple Arcade will be available on the App Store on September 19, offering an all-new way to enjoy games without limits.

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