Apple Watch Series 10

Thinstant classic.

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iPhone

Meet the iPhone 16 family.

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Built for Apple Intelligence.

Apple TV+

A new series starring Jon Hamm.

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MacBook Air

Sky blue colour.
Sky high performance with M4.

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Built for Apple Intelligence.

iPad Air

Now supercharged by the M3 chip.

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Built for Apple Intelligence.

Mac does that.

See how easy it is to switch to Mac.

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Apple Trade In

Get credit when you trade in iPhone 12 or higher.Get credit when you trade in iPhone 12 or higher.1

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AirPods Pro 2

Now with a Hearing Aid feature.2

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AirPods 4

Iconic. Now supersonic.
Available with Active Noise Cancellation.3

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