Get credit toward iPhone 15 or iPhone 15 Pro when you trade in an eligible smartphone.Get credit toward iPhone 15 or iPhone 15 Pro when you trade in an eligible smartphone.* Shop iPhone

Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

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Let’s talk purchase options.

  • Where can I buy my new iPhone directly from Apple?

    You can choose to buy your new iPhone from an Apple Store or for home delivery. Show more Show less

  • Can I trade in my old iPhone to lower the cost of my new one?

    Absolutely. We offer competitive trade-in values that you can use to lower the cost of your new iPhone. If your trade-in doesn’t have any monetary value, we can recycle it for free. And if you have a few old devices lying around, you can trade those in, too. Show more Show less

  • What do I get with AppleCare+ coverage?

    Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years, including unlimited incidents of accidental damage protection, each subject to a service fee of AED 99 for screen or back glass damage, or AED 349 for other accidental damage. And, you’ll get priority access to Apple experts by chat or phone.** Show more Show less

  • Will my new iPhone work with my carrier?

    Every iPhone you buy from us is unlocked. Your new iPhone will work with your carrier, so you won’t have to change your rate plan or phone number. Once your new iPhone is activated, it remains unlocked, which means, at any time, you can decide to switch to any carrier that provides service for iPhone. Show more Show less

Have more questions about payment options?

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We make it easy to trade-in your old iPhone.

  • How does it work?

    Just answer a few questions online or in an Apple Store regarding the condition of your iPhone. We’ll instantly provide either an estimated trade-in value or a simple way to recycle it for free if it’s not eligible for credit.

    If your device is eligible for credit and you’re ready to buy your new iPhone, we can apply the credit towards your new purchase at an Apple Store.
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  • Will I get the estimated value I see on

    If your iPhone is in good condition, you’ll get the estimated value. There are no hidden costs or additional requirements. And if your iPhone is damaged, it may still be eligible for credit. Check with one of our Specialists at an Apple Store. If it is not eligible for credit, we’ll recycle it responsibly for you. It’s that easy. Show more Show less

  • How can I ensure my data is safe when I trade in my iPhone?

    If you are trading in your iPhone at an Apple Store, one of our Specialists can show you how to safely back up and wipe your data, so you can keep your personal data to yourself. Show more Show less

  • What happens to the device I trade in?

    If your device is in good shape, we’ll help it go to a new owner. If not, we’ll send it to our recycling partner, so we can save more precious materials and take less from the earth.

    It’s good for you and it’s good for the planet.
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Have more questions about Apple Trade In?

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We’ll help get your new iPhone set up quickly.

  • Can you help me set up my new iPhone?

    Of course. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. In store, we can even show you some cool apps to download. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone.

    If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 17, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever.
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  • Can you connect my new iPhone to my carrier?

    For sure. We can easily activate your new iPhone so you can keep your same number and rate plan.

  • Can you show me how to keep my data safe?

    Totally. We take privacy very seriously at Apple. One of our Specialists can show you how to keep your iCloud data and other personal information secure by helping you discover the different privacy and security settings available to prevent anyone but you from using your device and accessing your information. Show more Show less

Have more questions about setting up your iPhone?

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Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Find a session near you