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PHOTOS 15 June 2023

Apple Battersea opens in London’s historic Battersea Power Station

The new store features sustainable design elements, special Today at Apple sessions, and the latest Apple products, including the new 15-inch MacBook Air and Mac Studio
Team members applaud the first visitors to Apple Battersea.
Apple Battersea, Apple’s newest store in London, welcomes customers at the historic Battersea Power Station.
Apple today opened Apple Battersea inside the historic Battersea Power Station in London. The store will serve as a new destination for customers from the local community and all over the world to explore and buy Apple’s incredible lineup, experience unparalleled service and support, and learn how to get the most out of their devices.
“Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Located just below our new U.K. headquarters, our amazing team is excited to provide exceptional support and help customers unleash their creativity.” 
A crowd of team members and customers inside Apple Battersea in London.
Team members celebrate Apple Battersea’s grand opening with the store’s first customers.
Customers at the iPhone display table at Apple Battersea in London.
Customers explore the iPhone 14 lineup at Apple Battersea in London.
The exterior of Apple Battersea in London with customers lined up.
Customers line up outside of Apple Battersea, Apple’s 40th store in the U.K.
A customer using the 15-inch MacBook Air at Apple Battersea in London.
A customer checks out the new 15-inch MacBook Air.
Two customers modeling Apple Battersea totes.
Customers show off their Apple Battersea totes.
From left to right: (1) At Apple Battersea, customers can explore the latest Apple Watch lineup. (2) A customer tries out AirPods Max — the ultimate personal listening experience.
From top to bottom: (1) At Apple Battersea, customers can explore the latest Apple Watch lineup. (2) A customer tries out AirPods Max — the ultimate personal listening experience.
Two customers explore the iPhone 14 lineup at Apple Battersea.
Customers get an up-close look at the iPhone 14 lineup.
Apple Battersea has highly skilled and deeply knowledgeable team members who are ready to deliver best-in-class service to customers who want to purchase and learn more about the latest Apple products, including the all-new 15-inch MacBook Air — the world’s best 15-inch laptop — and Mac Studio with M2 Max and M2 Ultra.
Team members also support customers with advice that suits their needs — whether customizing their Mac, showcasing their individual style with Apple Watch bands, adding a personal touch with engraving, unlocking even more value with Apple Trade In, or getting started with Personal Setup.
An Apple team member assists a customer with their new MacBook Pro purchase.
Apple Specialists and team members are ready to help customers discover the latest product lineups at Apple Battersea.
A customer picking up their purchase at the Apple Pickup area inside Apple Battersea in London.
Customers can enjoy fast and easy pickup in the dedicated Apple Pickup area inside Apple Battersea in London.
An Apple team member assisting customers with iPhone 14 at Apple Battersea.
An Apple Battersea team member shows customers how to set up their new iPhone 14 purchases.
In celebration of the opening of Apple Battersea, Apple Music will host live performances outside the store from Thursday through Sunday, featuring local artists JGrrey and Kwaye, among others. Additionally, in partnership with Battersea Arts Centre and Curated Makers, Apple Creatives have supported eight local emerging creatives to bring Shot on iPhone and Made on iPad works to life, all inspired by Battersea Power Station. Customers will be able to discover and shop these works at Curated Makers, a retailer in the power station that champions local artists.
For customers who want to learn how to get the most out of their devices, Apple Store locations provide free, educational Today at Apple workshops. Drawing inspiration from the local area, Apple Battersea offers customers unique Today at Apple tours that showcase the best of iPhone photography and iPad creativity. Visitors have two bespoke experiences to choose from where they can learn the skills to create their own artwork at Apple Battersea:
  • Photo Tour: Capturing the Story of Battersea Power Station
  • Art Tour: Drawing Perspective at Battersea Power Station
Musician JGrrey performs at the opening of Apple Battersea.
JGrrey performs at the opening of Apple Battersea.
Today at Apple also offers sessions that teach the basics of using assistive technologies and features for people with reduced mobility, vision loss, and hearing disabilities. And throughout the summer, families can participate in Apple Camp sessions and design a dream invention using Keynote and Freeform on iPad. For anyone interested in learning alongside family, friends, and colleagues, Group Booking is also available for Today at Apple sessions in the store or online.
Apple Battersea is built with universal design principles that create an inviting and accessible space for everyone who comes through its doors. The new store offers varied table and seating heights, expanded assisted listening systems, and enhanced visual and acoustic clarity as well as access routes that give wheelchair users more space to navigate.
A team member leading a Today at Apple session at Apple Battersea in London.
Apple Battersea offers customers unique Today at Apple tours that showcase the best of iPhone photography and iPad creativity, inspired by the local area.
A customer with a team member at the Apple Watch Studio at Apple Battersea in London.
A customer explores the Apple Watch Studio with a team member at Apple Battersea.
The avenue displays at Apple Battersea in London.
The newly designed avenues at Apple Battersea in London are engineered for carbon sequestration through the use of sustainably harvested wood.
Customers can explore products and services on the newly designed avenues engineered for carbon sequestration through the use of sustainably harvested wood. And, like all Apple Store locations, Battersea is operationally carbon neutral and runs on 100 percent renewable energy.
Apple Battersea is Apple’s 40th store in the U.K. and is open daily from 10 a.m. to 9 p.m. Monday through Saturday, and noon to 6 p.m. on Sunday. Customers can download interactive wallpapers, enjoy one month of Apple TV+ free, and explore a curated collection of shows, music, apps, games, podcasts, books, and upcoming Today at Apple sessions at apple.com/uk/today/battersea.
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