iBooks Marketing Guidelines

2.1 General Communication Tips

• Use simple, clear messaging.
• Stick to simple calls to action in your marketing communications, such as “Get it on iBooks.”
• Include a link to your book on iBooks so your audience can easily get your book.
• Don’t just tell your audience that your book is available on iBooks. Add an image, a quote, or a bit of detail about your book that your viewers will want to share with their friends, especially on social media.
• Provide appropriate credit attribution for Apple trademarked terms and use appropriate trademark symbols in your communications, as described in Legal Requirements.
• Use your own design. Don’t make it look like Apple marketing style or typography.
• Use accurate terminology when talking about Apple products and promoting your book.

2.2 Definitions

• iBooks: The app that customers use to preview, download, and read books. Also refers to the iBooks Store. iBooks is available on iPhone, iPad, iPod touch, and Mac. Don’t refer to your books themselves as “iBooks.”
• iBooks Store: The store where customers preview, buy, and download books. The iBooks Store is part of the iBooks app.
• iBooks Author: The Mac app for creating and editing Multi-Touch books.
• iBooks Textbooks: The preferred term for Multi-Touch books available on iBooks.
• Book: Refers to the content type.
• iBook: Don’t use this term. Use “book” when referring to the media type or "digital book" when referring to the publishing category.

2.3 Referring to Your Book on iBooks

When you talk about your book being available on iBooks, use one of the following phrases:

• [Book Title] available on iBooks
• Can be downloaded from iBooks
• Pre-order [Book Title] on iBooks

Don't use the phrase “at iBooks.” You also shouldn’t use “downloadable” when you refer to your book on iBooks.

2.4 Referring to iBooks

The word “iBooks” is always typeset with a lowercase i and an uppercase B followed by lowercase letters, even when it’s the first word in a sentence, paragraph, or title.

“iBooks” is always in English. Never translate the word “iBooks,” even when it appears in copy that’s in a language other than English.

2.5 Referring to the iBooks Store

“iBooks” is the preferred term for the entire iBooks ecosystem, including the app where readers get books and read books. If you need to refer specifically to the store where customers can get a book, use “iBooks Store.”

The word “iBooks” is always typeset with a lowercase i and an uppercase B followed by lowercase letters, and “Store” is always typeset with an uppercase S.

Include only the article “the” before “iBooks Store.” Don’t use any other words before “iBooks Store.” For example, don’t say, “iTunes Bookstore,” “Apple iBooks Store” or “Apple’s iBooks.”

“iBooks Store” is always in English, even when the rest of the copy isn’t.

2.6 Referring to iBooks Textbooks

The word “iBooks” is always typeset with a lowercase i and an uppercase B followed by lowercase letters, and “Textbooks” is always typeset with an uppercase T.

Include only the article “the” before “iBooks Textbooks.” Don’t use any other words before “iBooks Textbooks.” For example, don’t say, “Apple iBooks Textbooks,” “iPad iBooks Textbooks” or “the best iBooks Textbooks.”

If you’re talking about a single textbook, you can use “iBooks Textbook.” The word “iBooks” in “iBooks Textbook” is always plural.

Use the term “textbook” in all lowercase letters whenever it isn’t following the word “iBooks.”

2.7 Referring to Apple Products

Put the focus of your marketing message on your book and not on Apple. Here are some ways to do that:

• Use Apple product names in a phrase such as “for iPhone, iPad, iPod touch, and Mac” to indicate that your book is compatible. Though, don’t make it the focus of your message.
• List all Apple products that your book supports and leave out those that aren’t supported.
• Always use the correct Apple product names with proper capitalisation: iPhone, iPad, and iPod touch. Don't use variations such as “touch,” or “iTouch.”
• When using the product names iPhone, iPad, or iPod touch, the words “iPhone,” “iPad,” and “iPod” are always typeset with a lowercase i and an uppercase P followed by lowercase letters, even when those names come first in a sentence, paragraph, or title. The word “touch” in “iPod touch” is always typeset with a lowercase t.
• Always use the Apple product names iPhone, iPad, or iPod touch in singular form. Never say “iPhones,” “iPads,” or “iPod touches.”
• Do not translate “iPhone,” “iPad,” “iPod touch,” or any other Apple trademark. Always set Apple trademarks in English, even when they appear in copy in a language other than English.
• Don’t refer to Apple devices using generic terms such as “smartphones” or “tablets.” Use the specific Apple product names.
• Don’t imply that your book is sponsored or endorsed by Apple.

2.8 Other Platforms and Devices

Always list Apple products first if your book is also compatible with other mobile or computing devices. Never display Apple product images next to images of other mobile devices or computers.

2.9 Contests and Sweepstakes

Apple doesn’t approve the use of Apple devices such as iPhone or iPad as prizes or rewards in contests and sweepstakes. Don’t indicate that your contest or sweepstakes is sponsored or endorsed by Apple.

2.10 Legal Notifications

Provide appropriate credit attribution for Apple trademarked terms and use appropriate trademark symbols in your communications, as described in Legal Requirements.