Tim Cook and Deirdre O’Brien on opening day of Apple Tower Theatre.
Apple’s CEO, Tim Cook (centre right), and senior vice president of Retail + People, Deirdre O’Brien (centre left), welcome the first customers to Apple Tower Theatre.
Apple Tower Theatre opened this morning, returning the historic 1927 theatre to the downtown Los Angeles community. One of Apple’s most significant restoration projects to date, Apple Tower Theatre debuts as a fully renovated place for gathering, learning and exploring Apple’s latest product line-up. Apple also launched Today at Apple Creative Studios, a global initiative that provides hands-on experiences and mentorship to young creatives, kicking off with the opening of the new store in Los Angeles.
Customers gather on Apple Tower Theatre’s main sales floor on opening day.
Customers join Apple team members to explore Apple Tower Theatre.
A customer raises his arms in a celebratory muscle flex as he enters Apple Tower Theatre.
Apple team members greet the first customers at the grand opening of Apple Tower Theatre.
Customers take photographs of Apple Tower Theatre using iPhone.
Customers explore the new Apple Tower Theatre in downtown Los Angeles.
Apple team members on opening day of Apple Tower Theatre.
Nearly 100 highly trained team members join Apple Tower Theatre, ready to provide support to all visitors.
A customer celebrates her purchase of a new iPad Pro with a selfie at Apple Tower Theatre.
A customer celebrates her new iPad Pro with a selfie.
A customer takes a photo of the decorative details at Apple Tower Theatre using iPhone.
A fully restored arch featuring commissioned art hovers over the Forum and Apple’s signature video wall, located at the heart of the store.
An Apple team member helps a customer purchase a new iPad Pro at Apple Tower Theatre.
Apple Tower Theatre features all of Apple’s latest products, including iMac, iPad Pro and Apple TV 4K.
View of Apple Tower Theatre’s balcony and main sales floor.
Visitors enjoy Apple Tower Theatre’s balcony seating, now an accessible and flexible space for Genius Bar appointments.
A customer flashes a peace sign with one hand and his iPhone 12 in another at Apple Tower Theatre.
A customer explores the new iPhone 12 at Apple Tower Theatre.
A customer uses iPad Pro with AirPods Max.
A customer test-drives the new iPad Pro with AirPods Max at Apple Tower Theatre.
Aaron and Lawrence Shaw perform live on the balcony of Apple Tower Theatre.
Aaron and Lawrence Shaw of Black Nile, the Los Angeles jazz duo, perform at the grand opening of Apple Tower Theatre.
Bijou Karman uses iPad Pro and Apple Pencil.
Bijou Karman, one of the artists commissioned for the mural at Apple Tower Theatre, does live art for customers on opening day.
Customers take a selfie with their Apple purchases underneath the sky-painted dome at Apple Tower Theatre.
Apple Tower Theatre is located on the corner of Eighth Street and Broadway.
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