You could get credit towards a new device when you trade in your eligible smartphone.1 Learn moreabout trade-in
It’s so easy to
switch to iPhone.
A simple walkthrough lets you start using your new iPhone straight away, and there’s an app that transfers your data for you. You can even trade in your eligible smartphone and get credit towards a new one.
Coming from an Android phone? Get ready for stunning photos, the fastest chips and incredible battery life. You’ll also love how easy it is to switch. There’s a walkthrough to get you started, and an app that transfers your photos, contacts and more. You can even trade in your eligible smartphone and get credit towards a new one.
How easy? Check out these videos that answer the most commonly asked questions, and explore everything from trading in your current device to privacy features only found on iPhone.
Features
Apple Trade In
You could get credit towards a new device when you trade in your eligible Android smartphone.1
Apple Trade In
Trade in your eligible device and you could get credit towards a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Support
Want some help?
Just call, chat or tweet.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, use the Apple Support app or Tweet @AppleSupport. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Move to iOS app
Transfer your photos and contacts
in a few simple steps.
Move to iOS app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts and calendars — from your Android phone to your iPhone.
Durability
If you want a phone
that will last, this is it.
Durability
iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.2 And if you turn on automatic updates, it stays current with new features and the latest security. The result? iPhone holds its value longer than other smartphones.
Battery
Battery life that
keeps
up with
your day.
Battery
The hardware and software on iPhone are designed to work together efficiently to make the most of your battery life, so you can do more on a single charge.
Safety
Emergency SOS via satellite and Crash Detection.
Safety
iPhone 14 and iPhone 14 Pro provide two groundbreaking safety features. If you need help and don’t have mobile network service or Wi‑Fi, Emergency SOS via satellite lets you text emergency services over satellite.3 And Crash Detection can detect a severe car crash, then call 000 and notify your emergency contacts.4
Ease of use
Everything just works.
Ease of use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names on screen, so you can choose with a tap.
Environment
More recovered and
renewable materials.
Environment
Our stores, offices, data centres and operations are already carbon-neutral. And by 2030, our products will be too. How will we get there? By using more recycled materials. Increasing energy efficiency. Using renewable energy. Avoiding direct emissions. And investing in nature-based solutions.
Privacy
Privacy. That’s iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial or fingerprint authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end to end. And that’s just for starters.
Buy in store or online
We can set up your carrier and plan too.
Buy in store or online
When you buy from Apple, you can keep your number, carrier and plan. No problem. At the Apple Store, we can even activate your plan and transfer your data so you leave with your new iPhone up and running. And check out Today at Apple programs for all kinds of tips and tricks.
Advanced cameras
You’ll take phenomenal photos and videos with iPhone.
Advanced cameras
See how Portrait mode makes your subject pop. Capture incredible detail in low-light. Our latest models also offer Cinematic mode for videos with beautiful depth effects and Action mode to smooth out shaky hand-held shots. Want to take it further? iPhone 14 Pro delivers ProRAW for mind-blowing 48MP photos.
Apple-designed chips
It’s all powered by extremely advanced smartphone chips.
Apple-designed chips
Apple-designed chips deliver exceptional performance you'll notice in everything you do. We also design the operating system, so everything works together in the most efficient way possible for great battery life.
App Store
Heaps of apps
curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favourite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.
Which iPhone is right for you?
Dynamic Island
A new way to
interact with iPhone
Pro camera
system
48MP Main Ultra Wide Telephoto Photonic Engine for
incredible detail and colour
Autofocus
on TrueDepth
front camera
Action mode smooths out shaky hand-held videos
Up to 29 hours
video playback6
A16 Bionic chip
Face ID
Superfast 5G7
Advanced
dual-camera system
12MP Main Ultra Wide
Photonic Engine for
incredible detail and colour
Autofocus
on TrueDepth
front camera
Action mode smooths out shaky hand-held videos
Up to 26 hours
video playback6
A15 Bionic chip
with 5-core GPU
Face ID
Superfast 5G7
Emergency SOS
Dual‑camera system
12MP Main Ultra Wide
TrueDepth
front camera
Up to 19 hours
video playback6
A15 Bionic chip
with 4-core GPU
Face ID
Superfast 5G7
4.7″
Retina HD
display
Emergency SOS
Advanced camera system
12MP Main
Front camera
Up to 15 hours
video playback6
A15 Bionic chip
with 4-core GPU
Touch ID
5G7
Need some help? Call 133-622
or find a store.
Trade in your eligible smartphone and you could get credit towards a new one.
With Apple Trade In, you could get credit towards a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.
Still have questions? Just ask.
You won’t find a better place to buy iPhone. We know about carriers, payment options and more. And we make it easy to understand.