MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue colour forming arrow shape, emphasizing narrow profile

iPhone

Meet the latest iPhone lineup.

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iPhone 17 Pro, back exterior, deep blue colour, Pro Fusion camera system in top left corner, Apple logo in centre, iPhone 17, back exterior, white colour, Dual Fusion camera system in top left corner, Apple logo in centre, iPhone 17e, back exterior, soft pink colour, Fusion camera system in top left corner, Apple logo in centre, iPhone Air, side, titanium frame profile and Fusion camera system in top left corner

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

Apple Watch

Stay connected to your kids.

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Apple Watch, the face is a Memoji of a young girl winking, a text bubble says “Dad I biked to the store”, and a reply bubble says “OK!” with a thumbs-up emoji

MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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Person wearing white shirt, head turned to the side, left AirPods Pro 3 earbud visible

iPad Pro

Advanced AI performance and game-changing capabilities.

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Two iPad Pro devices, front exterior, portrait orientation, black display bezel, display showing multicolored, curved line art, side exterior, thin profile, volume-up button, volume-down button, raised Pro Camera System

Apple Watch Ultra 3

Personal beast.

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Apple Watch Ultra 3, natural titanium case, compass on Orienteering watch face, neon green Ocean Band

Apple Trade In

Get credit when you trade in iPhone 13 or higher.1

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Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro