Get credit toward iPhone 15 or iPhone 15 Pro when you trade in an eligible smartphone.Get credit toward iPhone 15 or iPhone 15 Pro when you trade in an eligible smartphone.1 Shop iPhone
When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.
ShopAbsolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on an Apple Store gift card.1 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less
Yes, you will need to pay in full. And you can also trade in your current iPhone to lower the full payment.1 Show more Show less
Have more questions about payment options?
Chat nowOf course. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in-store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less
Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in, or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we’ll show you how to move all your data over when we set up your new iPhone.
If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 17, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever.
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Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, your coverage is extended to two years, including unlimited incidents of accidental damage protection, each subject to a service fee of HK$228 for screen or back glass damage, or HK$788 for other accidental damage. And, you’ll get priority access to Apple experts by chat or phone.2 Show more Show less
Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. If you trade in with us online, we will show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we will erase all the data right then and there. Show more Show less
Have more questions about setting up your iPhone?
Chat nowFor sure. We can easily activate your new iPhone so you can keep your same number and rate plan. A Specialist can even help you get connected via phone or chat. Show more Show less
Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less
Have more questions about carrier support?
Chat nowTitanium with textured
matte glass back
Action button
Dynamic Island
A magical way to interact with iPhone
A17 Pro chip
with 6-core GPU
Pro camera
system
48MP Main Ultra Wide Telephoto
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
optical zoom range
Up to 29 hours
video playback5
Face ID
Aluminum with color‑infused glass back
Ring/Silent switch
Dynamic Island
A magical way to interact with iPhone
A16 Bionic chip
with 5-core GPU
Advanced
dual-camera system
48MP Main Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
optical zoom range
Up to 26 hours
video playback5
USB-C
Supports USB 2
Face ID
Aluminum with
glass back
Ring/Silent switch
A15 Bionic chip
with 5-core GPU
Dual-camera system
12MP Main Ultra Wide
Portrait mode with Focus and Depth Control
optical zoom range
Up to 26 hours
video playback5
Lightning
Supports USB 2
Face ID
Retina HD
display
Aluminum and
glass
Ring/Silent switch
A15 Bionic chip
with 4-core GPU
Single-camera system
12MP Main
Portrait mode with Depth Control
optical zoom range
Emergency SOS
Up to 15 hours
video playback6
Lightning
Supports USB 2
Touch ID
Need some help? Chat now, call 800-908-988. or find a store.
After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.
