Workflows made easy.
Read on for how these creators use our powerful tools with third-party applications for a seamless post-production experience.
Read on for how these creators use our powerful tools with third-party applications for a seamless post-production experience.
How Final Cut Pro is helping a London corporate video team work faster and be more creative from import to upload.
In the highly competitive world of corporate video, you’re only as good as your last job. Time is money, and clients are focused on the end result. London marketing agency Holler knows this better than most. Its award-winning work for top global companies has to impress, and Final Cut Pro has been at the center of Holler’s business from the very start.
Holler was founded in 2011, the same year Final Cut Pro 10.0 was released. Intrigued by the new platform’s innovative features and fast performance, the company built its workflows on it. Today the editing team at Holler relies on Final Cut Pro across the company, centralizing projects and media on shared storage for maximum efficiency.
A range of professional cameras are used to shoot, from full-frame DSLRs to the Sony FX9 and ARRI Alexa. The post-production team uses the Final Cut Pro import tools to apply metadata during ingest and get to work fast — even before the footage has finished copying to the server.
To meet a demanding delivery schedule, the editing team completes all its work in the Final Cut Pro timeline. Using built-in color correction tools combined with the Object Tracker, editors are able to color grade, create dynamic looks, and fine-tune their work with precision. A final audio mix is achieved using Logic-based effects included in Final Cut Pro. Creative filters and plug-ins from MotionVFX and CrumplePop further enhance the look and sound of their projects.
With Frame.io’s native workflow extension, the team can effortlessly share projects and receive feedback without leaving Final Cut Pro, exceeding client expectations and finishing jobs in record time.