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Apple team members welcome some of the first customers to Apple Brompton Road.
Apple team members welcome some of the first customers to Apple Brompton Road.
Apple’s newest store in London opened this Thursday, July 28, in the city’s bustling Knightsbridge neighborhood, where UK customers and visitors from around the world celebrated with the 200-person-strong store team.
The store will host an ongoing slate of community events and seminars to help customers learn, create, and get the most out of their Apple products. Participants can find and register for events at apple.com/uk/today/collection/apple-brompton-road-presents/bromptonroad.
Team members welcoming customers and applauding the opening of Apple Brompton Road.
The store’s talented team collectively speaks 45 languages and represents 26 different nationalities.
Hundreds of visitors queue outside of Apple Brompton Road.
Hundreds of visitors queue along one of London’s premiere shopping high streets before entering Apple Brompton Road.
A customer explores Apple Pencil and iPad mini as another observes inside Apple Brompton Road.
A customer explores Apple Pencil and iPad mini at the new Apple Brompton Road in London.
Wide shot filled with customers inside Apple Brompton Road, featuring Sicilian Ficus trees lining the windows and entryway.
Customers are greeted by 12 towering Sicilian Ficus trees lining the uniquely designed 7-meter floor-to-ceiling windows and entryway.
A team member helps a customer on the Apple Watch table display inside Apple Brompton Road.
Customers examine the Apple Watch Series 7 at the new Apple Brompton Road.
A team member helps a customer explore the “United Visions” AR experience on iPad Pro inside Apple Brompton Road.
Visitors explore the “United Visions” augmented reality experience on iPad Pro, featuring the creative works of London poet and painter William Blake.
Visitors in Apple Brompton Road try out the iMac 24-inch.
Visitors in London try out the iMac 24-inch.
A customer takes a look at the iPhone lineup at Apple Brompton Road.
A customer takes a look at the iPhone lineup at Apple Brompton Road.
Customers being assisted in the Apple Pickup area inside Apple Brompton Road.
Customers enjoy fast and easy pickup in the first dedicated Apple Pickup area in the UK at Apple Brompton Road.
Record producer Just Blaze performs a DJ set for customers and team members inside Apple Brompton Road.
Grammy Award-winning record producer Just Blaze performs a DJ set for customers and team members.
Team members enjoy Apple Brompton Road’s grand opening DJ set in the Forum area.
Team members enjoy the grand opening’s DJ set in the Forum area.
Londoners and visitors from around the world celebrate the opening of Apple Brompton Road with a DJ performance from Just Blaze.
Londoners and visitors from around the world celebrate the opening of Apple Brompton Road with a special DJ performance from Just Blaze.
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Nick Leahy

Apple

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