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Apple Watch

New

Apple Watch Series 7

Full screen ahead.

Apple Watch SE

Heavy on features.
Light on price.

Which Apple Watch
is right for you?

  • New

    Apple Watch
    Series 7

    Buy
    • 45mm or 41mm

      Swimproof1

      Most crack-resistant
      front crystal

      Certified IP6X dust resistant1

    • Always-On Retina display
      Nearly 20% larger than Apple Watch SE

      Over 50% larger
      than Series 3

    • Blood Oxygen app2

    • ECG app3

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

      International
      emergency calling6

      Fall detection

    • Cellular available7

      Family Setup — pair multiple
      watches with one iPhone8

  • Apple Watch

    SE

    Buy
    • 44mm or 40mm

      Swimproof1

       
       

       
       

    • Retina display
      Over 30% larger
      than Series 3

       

       
       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

      International
      emergency calling6

      Fall detection

    • Cellular available7

      Family Setup — pair multiple
      watches with one iPhone8

  • Apple Watch
    Series 3

    Buy
    • 42mm or 38mm

      Swimproof1

       
       

       

    • Retina display


       

    •  

    •  

    • High and low heart
      rate notifications

      Irregular heart
      rhythm notification4

    • Emergency SOS5

       
       

       

    •  

Compare all models Shop Apple Watch

Let the holidays be filled with great gifts.

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Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.9

Special Carrier Deals at Apple

Buy an Apple Watch with
GPS + Cellular.

Get up to $100 back after activation.10

Shop Apple Watch

Get credit toward a new Apple Watch.11

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It’s good for you and the planet.

Find your trade-in value

Get 3%

Daily Cash back

with Apple Card.

And pay for your new Apple Watch
over
24 months, interest‑free
when
you choose to
check out with
Apple Card Monthly Installments.

Learn more

Apple Watch Studio

Any case. Any band.
Any style you want.

Why Apple Watch

It's the ultimate device for a healthy life.

Learn more

watchOS 8

A look inward. A leap forward.

See what’s new

Apple Watch essentials

Smooth styles
in sharp shades.

Shop the latest bands

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Learn more

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy more for less.

Apple Music

Over 75 million songs.
3 months on us.

Health app

Now with a healthy dose of updates.

Learn more

Apple Research app

The future of health research is in you.

Learn more