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UPDATE 01 December 2023

Apple marks World AIDS Day with (RED)

Today through 4 December, all proceeds2 from exclusive in‑app purchases in three popular games on the App Store will be donated to the Global Fund

Order Apple Watch Series 9 (PRODUCT)RED by 21 December to gift in time for the holidays
The World AIDS Day App Store page displayed on iPhone 15 Pro and the Solar Analogue watch face displayed on Apple Watch Series 9 (PRODUCT)RED.
Apple marks World AIDS Day with (RED) with exclusive in‑app purchases in select games on the App Store, Apple Watch Series 9 and more.
Since 2006, Apple has partnered with (RED) to support the Global Fund in the fight against HIV/AIDS. When customers buy (PRODUCT)RED products, a portion of the proceeds goes to the Global Fund, which uses 100 per cent of Apple’s contribution to fund HIV/AIDS programs in sub-Saharan Africa.
Over the last 17 years, Apple customers have helped raise more than a quarter of a billion dollars, giving millions of people access to lifesaving antiretroviral treatment and HIV testing, and helping HIV-positive mothers prevent passing the virus on to their babies.
This year, Apple is making it both easy and fun to support (RED) and the Global Fund with customer purchases.
Beginning today through 4 December, the App Store will donate all proceeds from select, exclusive in-app purchases for three amazing games — MONOPOLY GO!, Gardenscapes and EA Sports FC Mobile — to the Global Fund, including playful avatars, cool shields and star soccer players.1
Additionally, now through 8 December, Apple will donate US$1 for every purchase made using Apple Pay on and through the Apple Store app.2 Customers can buy any Apple product or accessory and help save lives.
Across its services, Apple is also creating opportunities for its customers to learn more about HIV/AIDS, as well as those affected by the disease and the heroes fighting against it. And Apple Music subscribers can listen to a curated selection of music from across Africa, including Nigerian artists from Mavin Records.

Gift with (RED)

The world’s most popular watch is available in a (PRODUCT)RED aluminium case with a (PRODUCT)RED Sport Band. Powered by the new S9 SiP, Apple Watch Series 9 is packed with the most advanced health, fitness and safety capabilities in Apple Watch to date, plus a magical new double tap gesture and Precision Finding for iPhone.
New Palette and Solar Analogue watch faces will also be available in red, joining Metropolitan, World Time, Numerals Mono, Gradient, Stripes and Typograph in a collection of specially customised watch faces celebrating World AIDS Day.3
(PRODUCT)RED products, including Apple Watch Series 9, iPhone 14, iPhone 14 Plus, iPhone 13 and iPhone SE, and accessories, including the Silicone Case with MagSafe for the entire iPhone 14 and iPhone 13 line-ups, are available to order online. Customers can give the gift of Apple and enjoy free delivery.
An array of (PRODUCT)RED iPhone models, Apple Watch devices and AirPods Max are shown.
(PRODUCT)RED products are available to order online, allowing customers to give the gift of Apple this holiday season.
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  1. From 1 December 2023 through 4 December 2023, all of the proceeds of the (RED) bundles from EA SPORTS FC Mobile, Monopoly GO! and Gardenscapes (each free to download) in participating countries will be donated to the Global Fund to fight AIDS and to help fund critical health programs that save lives. Limited to purchase of one Pack Program per account per day in EA SPORTS FC Mobile, one (RED) Shield bundle per account in Monopoly GO!, and one Special (RED) Sale per account in Gardenscapes.
  2. Donations are limited to a maximum of 1 million US dollars (US$1,000,000). The donation goes to the Global Fund to fight AIDS and to help fund critical health programs that save lives. Donation promotion only available in participating countries. 
  3. Requires iOS 17 or later and watchOS 10 or later with Apple Watch Series 4 or later.

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