Get credit towards an iPhone 15 when you trade in an eligible smartphone.1 Learn moreabout trade-in
It’s so easy to
switch to iPhone.
A simple walk-through lets you start using your new iPhone right away, and there’s an app that transfers your data for you. You can even trade in your old smartphone for credit.
Coming from an Android phone? Get ready for stunning photos, the fastest chips, and incredible battery life. You’ll also love how easy it is to switch. There’s a walk-through to get you started and an app that transfers your photos, contacts, and more. You can even trade in your old smartphone for credit.
How easy? Hear it from the people who switched to iPhone, and explore everything from amazing camera features and long lasting battery life,
to durability and privacy.
Features
Apple Trade In
Trade in your smartphone for credit.1
Apple Trade In
Trade in your current device for credit toward a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Support
Real help is just a call,
chat, or Tweet away.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, use the Apple Support app, or Tweet @AppleSupport. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Move to iOS app
Transfer your photos and
contacts in a few simple steps.
Move to iOS app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, and calendars — from your Android phone to your iPhone.
Durability
If you want a phone
that will last, this is it.
Durability
iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.2 And if you turn on automatic updates, it stays current with new features and the latest security. The result? iPhone holds its value longer than other smartphones.
Battery
Battery life that
keeps
up with
your day.
Battery
The hardware and software on iPhone are designed to work together efficiently to make the most of your battery life, so you can do more on a single charge.
Safety
In an emergency,
iPhone has your back.
Safety
The latest iPhone models come with Crash Detection, a vital safety feature that can detect a severe car crash, then call emergency services and notify your emergency contacts.3
Ease of use
Everything just works.
Ease of use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.
Reliability
iPhone can stay current.
Reliability
New iOS updates arrive regularly to deliver new features and security enhancements that keep your iPhone running beautifully. Lots of popular features such as Live Text and Focus come to iPhone via software updates as well.
Privacy
Privacy. That’s iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial or fingerprint authentication. Apps need your permission to track your activity across other companies’ apps or websites.
Buy in store or online
Expert advice.
Transferring data.
All that stuff.
Buy in store or online
When you buy from Apple, you can keep your number. No problem. At the Apple Store, we can even transfer your data so you leave with your new iPhone up and running. And check out Today at Apple programs for all kinds of tips and tricks.
Advanced cameras
You’ll take phenomenal photos and videos with iPhone.
Advanced cameras
See how Portrait mode makes your subject pop. Capture incredible detail in low light. And get artful depth effects when you film in Cinematic mode. Our latest models also come with Action mode, so you can smooth out really shaky handheld shots. Want to take it further? iPhone 15 and iPhone 15 Pro deliver super-high-resolution photos.
Apple-designed chips
It’s all powered
by extremely advanced smartphone chips.
Apple-designed chips
Apple-designed chips deliver exceptional performance you’ll notice in everything you do. We also design the operating system, so everything works together in extremely efficient way possible for great battery life.
App Store
Tons of apps
curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favorite. We bring you stories about developers and tips to get the most out of your apps. And privacy labels help you choose apps based on how they intend to use your personal data.
Which iPhone is
right for you?
Titanium with textured
matte glass back
Action button
Dynamic Island
A magical way to interact with iPhone
A17 Pro chip
with 6-core GPU
Pro camera
system
48MP Main Ultra Wide Telephoto
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
Up to10x
optical zoom range
Up to 29 hours
video playback5
Face ID
Aluminum with color‑infused glass back
Ring/Silent switch
Dynamic Island
A magical way to interact with iPhone
A16 Bionic chip
with 5-core GPU
Advanced
dual-camera system
48MP Main Ultra Wide
Super-high-resolution photos (24MP and 48MP)
Next-generation portraits with Focus and Depth Control
4x
optical zoom range
Up to 26 hours
video playback5
USB-C
Supports USB 2
Face ID
Aluminum with
glass back
Ring/Silent switch
A15 Bionic chip
with 5-core GPU
Dual-camera system
12MP Main Ultra Wide
Portrait mode with Focus and Depth Control
2x
optical zoom range
Up to 26 hours
video playback5
Lightning
Supports USB 2
Face ID
4.7″
Retina HD
display
Aluminum and
glass
Ring/Silent switch
A15 Bionic chip
with 4-core GPU
Single-camera system
12MP Main
Portrait mode with Focus and Depth Control
1x
optical zoom range
Emergency SOS
Up to 15 hours
video playback6
Lightning
Supports USB 2
Touch ID
Trade in
your smartphone
for credit.
With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.8 It’s good for you and the planet.
Still have questions? Just ask.
You won’t find a better place to buy iPhone. We know about carriers, payment options, and more. And we make it easy to understand.