Get up to two hundred and eighty dollars when you trade in your current smartphone.

Shop iPhone

There are so
many reasons to 
switch to iPhone.

Stunning photos. The fastest chips. Incredible battery life. And iPhone is designed to last, so it holds its value longer. A simple app can transfer your photos, contacts, messages, and more — many of your favorite Android apps will even download automatically. It’s all easier than you think.

You’ll love what you do even more.

Camera

The world’s most popular camera.

Apple-designed chips

The fastest, most advanced smartphone chips ever.

Connect

FaceTime and Messages give you new ways to
stay in touch.

App Store

Apps for everything. Curated for you.

There’s no phone like iPhone.

Privacy

Privacy is built in.

Seamless

Everything just works.

Environment

More recovered and renewable materials.

Longevity

iPhone is designed to last.

Switching to iPhone is easy.

Move to iOS app

Your photos. Your contacts. You’re good.

Support

Real help is just a call, chat, or tweet away.

Trade In

Get up to two hundred and eighty dollars when you trade in your current smartphone.

Apple Store

Pick your carrier. Choose your plan. All that stuff.

Compare iPhone Models

Which iPhone
is right for you?
Compare all iPhone models

iPhone 12 Pro

Starting at $999

  • 6.1” or 6.7”
    Super Retina 
    XDR display3
  • 5G cellular4
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode portraits and next‑level AR
  • Compatible with
    MagSafe accessories

iPhone 12

Starting at $699*

  • 5.4” or 6.1”
    Super Retina 
    XDR display3
  • 5G cellular4
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Compatible with
    MagSafe accessories

iPhone 11

Starting at $599

  • 6.1”
    Liquid Retina HD display3
  • 4G LTE cellular4
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)
  • Not Applicable
  • Not Applicable

iPhone SE

Starting at $399

  • 4.7”
    Retina HD display
  • 4G LTE cellular4
  • A13 Bionic chip
  • Single-camera system
    (Wide)
  • Not Applicable
  • Not Applicable

Still have questions?

Contact us

Why Apple is the
best
place to buy your iPhone.

Learn more

We can turn your device into credit towards a new iPhone.2

Fast, free, no‑contact delivery.

Pay for your iPhone over time, interest‑free. And get 3% Daily Cash back.

Get the Specialist help you need.

Easily transfer data and set up your iPhone.

Get 1 year of Apple TV+ free when you buy an iPhone.5

  • Memoji your face.
  • Find any photo.
  • Drive undistracted.
  • Reply with a thumbs-up.
  • Locate a lost iPhone.
  • Magnify text.
  • Get enough sleep.
  • FaceTime 31 friends.